Overview of the Major

Chinese Language and Literature mainly studies the basic theories and knowledge of Chinese language and Chinese literature, including related theories, development history, and current research status. It involves various fields such as poetry, modern and contemporary literature, and folk literature. It is used for article editing and writing, literary criticism, etc., in the newspaper and journalism, and publishing industries. The logical starting point for our school to add Chinese Language and Literature as a major is to practice new liberal arts concepts such as "upholding tradition and innovation", "cross-integration", and "tool technology". Relying on Chinese Language and Literature, we have established interdisciplinary new liberal arts majors such as "Chinese Language and Literature + Journalism" and "Chinese Language and Literature + Education". Our major is based in Lingnan, highlighting the inheritance and innovation of Lingnan traditional Chinese language education and cultural resources, laying a solid cultural foundation for future Chinese language teachers. We have established a "full curriculum" system with "AI assistance and technology empowerment" as the core, introducing artificial intelligence and media technology into the curriculum, and carrying out teaching practices with tool method teaching as a means and technological thinking guidance as the goal in courses such as language technology and digital media technology. We are setting up an inclusive and open Lingnan cultural series of courses to meet the needs of the cultural industry development in the Greater Bay Area and cultivate practical talents for the economic and social development of the Greater Bay Area.

Training Objectives

This major is mainly aimed at Guangdong Province and the Guangdong-Hong Kong-Macao Greater Bay Area, cultivating individuals who are fully developed in moral, intellectual, physical, aesthetic, and labor aspects, with a sense of national belonging, healthy personality, international perspective, craftsmanship, and innovation ability. They should master the basic theories and professional skills of Chinese Language and Literature, have certain professional abilities and comprehensive qualities, proficiently grasp scientific research methods and application techniques of Chinese Language and Literature, and possess high cultural accomplishment and literary appreciation, writing, and oral communication skills. Additionally, they should be equipped with strong creative writing, administrative secretarial, and Chinese language education skills, engaging in copywriting, primary and secondary school teachers, and secretarial positions using language as a tool, making them compound and applied talents.

Knowledge and Abilities

1. Professional literacy: Possess correct values, good political quality, cultural accomplishment, professional ethics, service awareness, and a healthy physique and mentality.

2. Subject knowledge: Master the basic theories and fundamental knowledge of Chinese Language and Literature, such as modern Chinese, ancient Chinese, Chinese literature, and literary appreciation. Understand cultural phenomena and methods for urban and rural cultural research and analysis.

3. Application skills: Have the ability to express in Chinese language and popularize humanistic knowledge. Discover, analyze, and solve language problems in this field. Possess mother tongue teaching, news gathering and editing, and copywriting skills. Have administrative management and secretarial work abilities.

4. Innovation skills: Embody innovative spirit, entrepreneurial awareness, and a certain degree of independent entrepreneurial ability. Possess the ability to learn independently.

5. Information skills: Master basic methods of literature retrieval and data inquiry, have strong information processing capabilities, and can skillfully integrate various resources of modern information technology into job positions, education, and teaching work.

6. Teamwork skills: Have strong organization, coordination, and management abilities, able to harmoniously coexist with team members and collaborate to complete work tasks.

7. International perspective: Master a foreign language, possess an international perspective, and understand the frontiers and development trends of this discipline.

8. Learning and development skills: Have the ability to continuously acquire new knowledge and conduct scientific research, along with critical thinking skills.

Characteristics of Chinese Language and Literature Major

This major aligns with the industries in the Greater Bay Area, following the OBE (Outcome-Based Education) philosophy of "student-centeredness, output orientation, and continuous improvement". It constructs a talent training program and curriculum system closely linked to industrial needs, with collaborative training between government, school, and enterprise.

1. This major is a new, integrated, professional, and technical major established according to the requirements of the Ministry of Education's new liberal arts construction. Based on Chinese Language and Literature, it aims at professions such as Chinese language education, creative writing, and administrative secretarial work, cultivating advanced practical technical talents who are proficient in professional skills.

2. This major offers numerous employment positions. The major has a four-year academic system. The first two years focus on completing disciplinary courses and professional foundation courses in Chinese Language and Literature. The latter two years are dedicated to professional direction courses in primary and secondary school Chinese education, creative writing, and administrative secretarial work. The main employment directions for graduates are various enterprises and institutions, news media, primary and secondary schools, cultural industry companies, social organizations, etc. Some students can also continue their studies for further education. Adjustments and expansions in related courses can easily form distinct professional advantages.

3. This major has broad development prospects. It constructs a curriculum cluster in the "Chinese Language and Literature +" mode. Students can systematically learn the theoretical knowledge of Chinese Language and Literature, acquire good understanding and expression abilities in Chinese Language and Literature, cultivate deep cultural accomplishment, and possess high cultural wisdom. Meanwhile, interdisciplinary courses foster a broad perspective and strong thinking skills. Practical training in professional skills and concentrated teaching of intelligent technology enable students to have strong professional work abilities.

In summary, this major lays a solid foundation for graduates' employment and lifelong development.

Professional Curriculum System Topology

Core Courses

Modern Chinese, Ancient Chinese, Ancient Chinese Literature, Modern and Contemporary Chinese Literature, Linguistics Introduction, Literature Introduction, Foreign Literature, Basic Writing, Chinese Cultural Introduction, and Aesthetics Introduction.

Enterprise Practical Teaching Content

On-campus centralized practical teaching links include Basic Writing Practice, Sub-genre Writing Practice, Lingnan Cultural Field Study, Academic Paper Writing, Online Literature and Creative Writing Practice, Secretarial Practice, and Professional Skills Practice for Chinese Language Teachers.

Enterprise practical teaching projects include six enterprise practical teaching projects: online independent learning expansion module courses, professional ethics education, field research, production (professional) internships, graduation internships, and graduation theses, based on job positions related to Chinese Language and Literature. During the enterprise practical teaching process, professional mentors, thesis mentors, enterprise mentors, career mentors, and ideological and political mentors work together to help students expand their professional abilities and enhance their professional qualities.

Teaching Conditions

The teaching conditions for this major are complete, and the teaching facilities and venues meet the needs of practical training.

The established teaching facilities and venues mainly include:

1. Teaching facilities: Multimedia classrooms, campus networks, computers/laptops, social science statistical software SPSS, interactive whiteboards, activity rooms/meeting rooms, etc.

2. Shared training venues with other majors: Mandarin phonetic training rooms, text editing rooms, line/dubbing training rooms, studios, etc.

3. Mandarin Testing Station

4. On-campus practice bases: Four campus media (Baiyun College Newspaper, Campus Radio Station, Campus TV Station, Official WeChat Account), etc.

Training venues under construction mainly include copywriting/creative writing training rooms and micro-teaching skill training rooms. Developed off-campus practice bases: 5 locations.

Employment Prospects

Guangdong's economic and cultural development is strong, the birth rate is increasing year by year, and there is a large influx of immigrants. The number of public and private primary and secondary schools is increasing annually, making Chinese language teachers in primary and secondary schools a scarce resource. With the prosperity of the cultural industry in the Greater Bay Area and the implementation of the national policy to revitalize rural culture, this major provides graduates with a wide range of employment opportunities: advertising planning, website and official WeChat account operation and maintenance, copywriting, publishing and editing, and other positions that focus on language and writing skills. These positions are suitable for the needs of social development, and graduates have broad employment prospects. Graduates can find employment in the following positions:

1. Working in various cultural industries and cultural institutions in advertising planning, website and official account operation and maintenance, copywriting, publishing and editing, etc.

2. Working in party and government organs, enterprises and institutions, and cultural undertakings in positions such as civil servants, secretaries, publicity, planning, brand promotion, and rural cultural organization.

3. Working in public and private primary and secondary schools and social training institutions in education and management positions.

Teaching Faculty

The Chinese Department has 33 teachers, including 8 professors, accounting for 24%; 5 associate professors, accounting for 15%; all teachers have master's degrees or above, and 8 have doctoral degrees, accounting for 24%. There are 8 teachers aged 40 (including 40) or below, accounting for 47% of the total number of teachers, and 12 "dual-skill" teachers, accounting for 71% of the total number of teachers.