Overview of the Major
The Performance major is highly aligned with the nationally prioritized industry - the cultural and creative industry, belonging to the undergraduate program of Theater and Film Studies under the category of Arts.
During its development, performance art has formed economic, technological, and social characteristics, leading to trends such as clustering and scaling, a combination of inheritance and innovation, digitization and networking, diversification and audience expansion, as well as globalization. As the development of the cultural industry becomes a pillar industry of the national economy, media enterprises in Guangdong Province, with strong support from relevant policies, are poised for rapid growth. According to surveys, media communication enterprises, internet companies, gaming and amusement enterprises, film and television media, drama troupes, short video production, iQIYI websites, and other multimedia-related enterprises in Guangdong Province can absorb a considerable number of graduating students every year. Based on the analysis of the current status, characteristics, trends, and orientations of the industries aligned with this major, the Performance major cultivates talents in areas such as theatrical and film/television performance, new media performance, and music and dance performance. These talents possess basic theories and professional skills in performance, artistic direction, performance planning, as well as cultural and performing arts market operations. They have strong theatrical and film/television performance abilities, coupled with professional abilities in music and dance performance, new media performance, and others. They possess good comprehensive qualities and high artistic accomplishments, along with strong abilities in cultural and performing arts market development and innovation, making them professional and applied talents suitable for the development needs of the cultural and creative industry.
Training Objectives
This major primarily targets Guangdong and the Guangdong-Hong Kong-Macao Greater Bay Area, aiming to cultivate individuals who are comprehensively developed in moral, intellectual, physical, aesthetic, and labor aspects. They should possess homeland emotions, a healthy personality, an international perspective, craftsmanship spirit, and innovation ability. They should master the basic theories and professional skills of the Performance major, possess certain comprehensive artistic creation abilities in theatrical and film/television performance, new media performance, music and dance performance, as well as good artistic accomplishments. They should be proficient in the basic theories, creative methods, and professional practical skills of performing arts. They should possess strong abilities in cultural and performing arts market development and innovation, enabling them to engage in artistic creation, performance event planning, and other work in the fields of culture and arts, media, theater, film and television, and new media, adapting to the development needs of the cultural and creative industry.
Knowledge and Abilities
Professional ethics: Possess a firm and correct political orientation, good ideological and moral character, and a sound personality. Love the country and the people, support the leadership of the Communist Party of China. Care about social issues and national development, possess a sense of social responsibility, and actively participate in social practice. Understand national conditions, social conditions, and people's lives, and practice socialist core values. Possess specialized humanistic and artistic accomplishments, aesthetic taste, a scientific spirit, professional ethics, and an enterprising spirit. Able to disseminate Chinese excellent culture and possess a healthy physique and mindset.
Subject knowledge abilities: Possess knowledge related to Theater and Film Studies under the Arts discipline, as well as the basic theories, fundamentals, and skills of the Performance major. Have the ability to analyze and evaluate performance works. Understand the current status and prospects of the major, as well as the development status, trends, and policies of aligned industries.
Application abilities: Possess the basic abilities to analyze scripts, understand characters, enter into situations, organize actions, handle language, portray details, and create vivid characters in performance. Have the ability to adapt to different creative methods and processes for stage plays, film and television dramas, web dramas, microfilms, and other products, completing the task of creating characters. Have the ability to operate different new media platforms, analyze data, identify trends, understand channels, and optimize results. Possess the ability to comprehensively utilize various media technologies and channels, employing data analysis and creative planning methods. Have the initial ability to apply professional knowledge and skills to professional job roles.
Innovation and creativity: Possess creative thinking and innovative abilities in comprehensive cultural creation, theatrical film and television multimedia. Have a strong spirit of innovation, entrepreneurship awareness, and certain independent entrepreneurship abilities. Have the ability to digitally inherit and innovate traditional culture.
Information abilities: Have strong abilities to collect and process information using film and television multimedia technologies and digital technologies. Possess strong computer application abilities, able to proficiently use common office software and digital media design software, conduct business related to the major through the internet, and possess the ability to process, match, distribute, disseminate, and provide feedback on information.
Communication and expression abilities: Possess strong language and writing expression abilities, as well as interpersonal communication, promotional, and social activities abilities.
Teamwork abilities: Have a good spirit of unity and cooperation, possessing strong planning, organization, coordination, and management abilities.
International perspective: Master a foreign language, possessing strong reading, translation, and certain oral communication abilities. Have a certain international perspective and cross-cultural cooperation and communication abilities. Possess the ability to digitally disseminate Chinese and foreign cultures.
Learning and development abilities: Have the ability to self-study and integrate cross-disciplinary knowledge and skills. Possess keen insights, learning to grasp the forefront and trends of the multimedia industry, adapting to the sustained development of digital technology, film and television performance creative industries, and society.
Characteristics of the Performance Major
This major aligns with the industries in the Greater Bay Area, following the OBE (Outcome-Based Education) philosophy of "student-centeredness, output orientation, and continuous improvement." It constructs talent cultivation programs and curricula closely aligned with industrial demands, featuring collaborative training between government, schools, and enterprises.
The Performance major is highly aligned with the nationally prioritized industry - the cultural and creative industry, which is an important component of our school's cultural and creative professional cluster. It belongs to the undergraduate program of Theater and Film Studies under the category of Arts. During its development, performance art has formed economic, technological, and social characteristics, leading to trends such as clustering and scaling, a combination of inheritance and innovation, digitization and networking, diversification and audience expansion, as well as globalization.
The Performance major cultivates talents in areas such as theatrical and film/television performance, new media performance, and music and dance performance. These talents possess basic theories and professional skills in performance, artistic direction, performance planning, as well as cultural and performing arts market operations. They have strong theatrical and film/television performance abilities, coupled with professional abilities in music and dance performance, new media performance, and others. They possess good comprehensive qualities, making them professional and applied talents suitable for the development needs of the cultural and creative industry.
Invite renowned experts from the performance industry to participate in professional teaching reform and performance major construction. Inject new ideas into the cultivation of performance talents, focusing on the cultivation of compound talents based on job demands. Integrate some course content from digital media and music and dance majors into the teaching of the Performance major, achieving the integration and renewal of traditional performance majors and cultivating diversified compound talents to meet the needs of more performance job roles.
The teaching is divided into five characteristic teaching modes: "stage practice + competition-driven teaching + classroom practice + school-enterprise cooperation + certificate grading." The "innovative teaching mode" of stage practice cultivates students' stage practice abilities, organizing school, government-sponsored performances, and social service performances. The "three-in-one" curriculum system highlights the major's characteristics in "diverse performing arts" and "drama-driven teaching," intersecting and integrating disciplinary development.
Adopt the "3+1" talent cultivation mode, with school-enterprise cooperation in curriculum development, achieving seamless integration of professional learning and vocational practice, enabling graduates to secure employment upon graduation. Establish close and good cooperative relationships with various art troupes, drama troupes, radio and television stations, film and television media institutions, cultural centers, performance crews, and overseas well-known film and television production companies, Hengdian Film and Television City Group, and other enterprises and institutions in Guangdong. Adopt an industry-education integration and project-based teaching model, allowing students to engage in performance creation and other practical activities in cooperating enterprises and institutions, focusing on the cultivation of students' practical creation abilities.
Core Courses of the Major
Vocal Singing and Performance, Dialogue and Monologue, Dramatic Body Language, Dramatic Performance, Performance of Chinese Classic Drama Fragments, Performance of Foreign Classic Drama Fragments, Stylistic Dramatic Performance, One-Act Play Performance, Experimental Drama Rehearsal
Practical Teaching Links
On-campus concentrated practical teaching links: Basic Practice in Dialogue, Rehearsal of Foreign Classic Plays, Stylistic Dramatic Rehearsal, On-Camera Performance, Experimental Play Rehearsal
Enterprise practical teaching projects: Online self-study extension module courses, professional ethics education, regional, industry, enterprise research (choose one of three), professional (production) internships, graduation internships, and graduation theses.
Teaching Conditions
The Performance major has constructed professional laboratories such as a professional studio, news studio, audiovisual studio, recording studio, grand theater, makeup and styling room, costume display room, stage design room, film and television studio, audio laboratory, film and television post-production editing laboratory, performance classroom, dance classroom, rehearsal hall, etc., covering a total area of 8,000 square meters with equipment valued at approximately 50 million yuan. It has accumulated rich social resources and established good cooperative
relationships with many well-known artistic troupes, film and television media institutions, or enterprises in the province, including Hengdian Film and Television City, Universal Pictures, Guangdong Provincial Theater, Guangzhou Theater, Hunan Satellite TV, Guangdong Radio and Television, Guangzhou Radio and Television, Shenzhen Radio and Television, Shenzhen Poly Theater, Dongguan Cultural Center, and other film and television media institutions or enterprises. These collaborations have established off-campus internship and employment bases, providing students with guarantees for their internships and employment.
Laboratories: The Performance major has established professional laboratories including a professional studio, news studio, audiovisual studio, recording studio, grand theater, makeup and styling room, costume display room, stage design room, film and television studio, audio laboratory, film and television post-production editing laboratory, performance classroom, dance classroom, rehearsal hall, etc., covering a total area of 8,000 square meters.
Practice bases: The Performance major has accumulated rich social resources and established good cooperative relationships with many well-known artistic troupes, film and television media institutions, or enterprises in the province, including Hengdian Film and Television City, Universal Pictures, Guangdong Provincial Theater, Guangzhou Theater, Hunan Satellite TV, Guangdong Radio and Television, Guangzhou Radio and Television, Shenzhen Radio and Television, Shenzhen Poly Theater, Dongguan Cultural Center, and others. These collaborations have established off-campus internship and employment bases, providing students with guarantees for their internships and employment.
Employment Prospects
The Performance major is highly aligned with the nationally prioritized industry - the cultural and creative industry, belonging to the undergraduate program of Theater and Film Studies under the category of Arts. Based on the analysis of the current status, characteristics, trends, and orientations of the industries aligned with this major, the Performance major cultivates talents in areas such as theatrical and film/television performance, new media performance, and music and dance performance. These talents possess strong theatrical and film/television performance abilities, coupled with professional abilities in music and dance performance, new media performance, and others. They have good comprehensive qualities and high artistic accomplishments, as well as strong abilities in cultural and performing arts market development and innovation, making them professional and applied talents suitable for the development needs of the cultural and creative industry. Graduates of the Performance major have broad employment prospects, able to adapt to and excel in various positions in the film and television performance industry, such as theatrical troupes, film and television drama crews, television stations, short video new media, new media planning and direction, training institutions, and more.
Faculty Team
Our school's combination of full-time and part-time teachers provides a solid guarantee for the teaching of the Performance major. The School of Media and Communication currently has 21 full-time teachers, including 5 professors, 8 associate professors, 1 chief editor, and 7 lecturers. Among them, there are 4 doctors and 15 masters. Additionally, the School of Media and Communication will invite and absorb more teaching staff from related professions as part-time and guest professors through cooperation with film and television cultural institutions, further enriching the teaching staff. The teaching staff has a reasonable structure in terms of professional titles, age, and academic qualifications, combining full-time and part-time teachers, possessing high academic standards and rich teaching experience. At the same time, part-time teachers and frontline mentors bring practical teaching experience, fully meeting the teaching needs in terms of quality. Most professional teachers have worked in national and provincial media frontlines and have overseas study experiences, possessing distinct advantages in "dual-teacher" and "international" backgrounds. The teaching staff has a reasonable structure in terms of professional titles, age, and academic qualifications, combining full-time and part-time teachers, possessing high academic standards and rich teaching experience. At the same time, part-time teachers and corporate mentors bring practical teaching experience.
