Overview:
The Fashion and Clothing Design major aims to cultivate talents who meet the demands of the fashion industry and its development, possess innovative design thinking in fashion art design, adhere to sustainable design concepts, and demonstrate a certain level of design research capability. These individuals should possess creative and practical abilities in fashion and clothing design, master methods for fashion and clothing design as well as brand planning, and possess an international perspective, good teamwork spirit, and social responsibility. They should be able to engage in fashion and clothing design, creative fashion design, cultural innovation and design, product planning and development, fashion planning and management, and other related work in enterprises and institutions in the field of fashion art design. They should also be capable of conducting design research, teaching, and management in art design institutions, demonstrating cross-disciplinary integration and innovation.
Guangdong Province is the largest fashion producer in China, with its total fashion production and export volume ranking first in the country for many years. Its output accounts for about one-fifth of the national total, making the fashion industry one of the strategic pillar industries in the province. Currently, Guangdong has over 50,000 fashion enterprises, including more than 4,000 enterprises of considerable scale. The products cover shirts, suits, fashion wear, denim wear, casual wear, and other categories, forming a relatively complete industrial production system with a considerable scale, and the advantages of industrial clustering development are evident.
In 2023, the "Implementation Opinions on Further Promoting the High-Quality Development of the Textile and Garment Industry" proposed to promote the high-quality development of Guangdong's textile and garment industry cluster towards fashion, high-end, branding, digitalization, intelligence, low-carbon, and internationalization, cultivating a world-class advanced textile and garment industry province. It aims to cultivate famous enterprises and products worth billions of dollars, and build famous districts and cities worth tens of billions of dollars. It promotes full-process digitization, forming a closed data loop from research and development, design, production, quality control, warehousing, logistics, sales, after-sales, and other links, realizing data-driven management in all aspects of production and operation.
With the rapid development of the "Made in China" modern fashion industry, the transformation and upgrading of the fashion industry lack intelligent and information-based talent support based on new technologies such as mobile internet, cloud data, and rapid fashion manufacturing. The fashion industry requires a large number of compound and applied undergraduate talents who can engage in fashion and clothing design, manufacturing, fashion product planning, fashion enterprise management, and possess a certain level of patriotic sentiment, healthy personality, innovation awareness, craftsmanship spirit, international perspective, and practical ability.
Training Objectives:
The major is targeted at the Pearl River Delta region of Guangdong, aiming to cultivate talents who are comprehensively developed in morality, intelligence, physical fitness, aesthetics, and labor, possess homeland emotion, healthy personality, international perspective, craftsmanship spirit, and innovation ability. They should grasp the basic theories and professional skills of fashion and clothing design, have good aesthetic accomplishment and solid professional knowledge, effective communication skills, and comprehensive quality. These talents should be proficient in fashion product design, fashion trend analysis, marketing management, fashion structure design and craftsmanship, and other techniques, and possess strong fashion brand creation abilities. They can work in well-known fashion brands, fashion design companies, uniform companies, fashion and clothing foreign trade companies, image design companies, marketing companies, fashion media, fashion and clothing design colleges, and other enterprises and institutions related to fashion and fashion communication. Potential job positions include brand fashion designers, high-end custom designers, high-end pattern makers, corporate IE engineering management positions, fashion media positions, and design educators.
Knowledge and Abilities:
Professional quality ability: Possess a firm and correct political orientation, good ideological and moral character, and a healthy personality; love the motherland and the people, and support the leadership of the Communist Party of China; have scientific spirit, humanistic accomplishment, cultural taste, professional quality, and enterprising spirit; care about social issues and national development, and have a sense of social responsibility, actively participating in social practice; able to spread Chinese excellent culture; understand the national, popular, and social conditions, and practice socialist core values.
Subject knowledge ability: Have systematic and solid basic professional knowledge of fashion and clothing, and apply fashion design methods and professional knowledge to solve complex problems in fashion creative design, fashion product design, production, management, and marketing. They should be able to reasonably select and use modern intelligent tools to express, elaborate, and practice complex design issues such as fashion color, pattern, style, structure, craftsmanship, and marketing management.
Application ability: According to market demand and specific needs, able to use basic methods and techniques of fashion product design and development to form a fashion system design/development plan. Have the ability to plan fashion brands and design fashion products, develop and recreate fashion fabrics, and apply them to fashion design. Demonstrate innovation awareness in system design, unit design, and craftsmanship implementation, while possessing brand planning and company management abilities for modern fashion enterprises.
Innovation ability: Based on mastering the latest professional technology, fashion technology and craftsmanship, and scientific principles, possess the ability to learn across disciplines and professions. Solve theoretical and difficult problems in fashion design. In response to specific characteristics of fashion materials, fashion products, technological processes, production, and marketing, select effective equipment and reasonable craftsmanship techniques using systematic and innovative thinking. Apply scientific methods in the professional field to form personal judgments, insights, or countermeasures, and possess strong innovation and entrepreneurship abilities.
Information ability: Understand the usage principles and methods of commonly used equipment, information technology tools, design tools, and digital virtual fashion design software in the fashion and clothing design major. Able to select appropriate modern information tools and digital virtual fashion design software for product design, development, and promotion to solve digital problems encountered in the field of fashion and clothing design, aiming at issues such as fashion and clothing design product development and design management.
Communication and expression ability: Have strong language expression, information collection and processing, and new knowledge acquisition abilities. Understand the intellectual property and legal norms related to the fashion and clothing industry, as well as the impact of design practice on environmental and social sustainable development. Demonstrate good teamwork spirit, interpersonal communication, and social activities abilities.
Team cooperation ability: Understand the role positioning of team members in a multidisciplinary context, possess team awareness and collaborative innovation abilities, be able to patiently listen to team members' opinions, and understand others' needs and wishes. Able to independently or collaboratively complete the work assigned by the team, and actively assume individual responsibilities within the team.
International perspective: Understand the differences between different cultures and technological behaviors at home and abroad, able to communicate and exchange in a cross-cultural context, and possess an international perspective. Able to effectively communicate and exchange with industry peers and the public on complex design issues in the fashion and clothing field, including writing reports and design manuscripts, presenting speeches, clearly expressing or responding to instructions, communicating and exchanging in a cross-cultural context, and spreading Chinese excellent culture and wisdom.
Learning and development ability: Have the consciousness and ability of independent learning, lifelong learning, and professional development, innovative awareness, and keen observation and problem-solving abilities. Able to continuously enrich their professional knowledge, improve their own design abilities, discover, analyze, and solve problems, adapting to the future development of the fashion industry and the sustainable development of the economy and society in the Guangdong-Hong Kong-Macao Greater Bay Area.
Characteristics of Fashion and Clothing Design Major:
The major aligns with the industries in the Greater Bay Area, following the OBE concept of "student-centered, output-oriented, and continuous improvement." The talent training program and curriculum system are constructed closely based on industrial needs, with collaborative training between the government, school, and enterprises.
Creating a characteristic major of school-enterprise joint education:
The major is a characteristic major of school-enterprise joint education jointly created by our university and world-renowned fashion designer Mr. Ji Wenbo. It is also an undergraduate supporting major for the key discipline of "Design Art" in Guangdong Province. The faculty is strong, with excellent key teachers from the school and well-known enterprise mentors co-teaching.
Strengthening AI virtual intelligent fashion design teaching and realizing the integration of art and technology:
The major aims at issues such as fashion and clothing design product development and design management. It utilizes modern information tools and digital virtual fashion design software for intelligent fashion design, organically combining fashion and clothing design with digital technology.
Practicing the "Three Connections and Five Integrations" teaching mode:
The major actively carries out the "Three Connections and Five Integrations" teaching mode. The "Three Connections" refer to connecting general education courses with professional courses, basic professional courses with core professional courses, and fashion and clothing design courses with enterprise project development. The "Five Integrations" refer to the integration of student and designer identities, the integration of design works and products, the integration of design courses and fashion design competitions, the integration of design courses and enterprise projects, and the integration of fashion product planning courses and innovation and entrepreneurship. Through practical application cases, students are allowed to grasp design rules, product development processes, and ways to achieve innovation and entrepreneurship, initially forming their professional abilities.
Industrial college guidance to achieve the integration of "teaching, production, and marketing":
The major collaborates with world-renowned fashion designer Mr. Ji Wenbo to establish an industrial college. At the same time, it establishes the "Suida Fashion College" industrial college jointly with Australia Suida International Group Limited on campus. It introduces a large number of real enterprise projects to carry out project-based teaching, constructing a practical teaching system oriented by industry position ability requirements, enabling students to keep up with the latest industry trends, master the latest skills, and achieve the integration of "teaching, production, and marketing."
"Internationalized" education, offering an option for a dual-degree program with mutual credit recognition between China and Australia:
Students in this major can choose the "2+2" or "3+1.5" dual-degree program with mutual credit recognition between China and Australia. This means that after studying for 2 years or 3 years at their home university, they can choose to continue their studies for the next 2 years or 1.5 years at Western Sydney University in Australia, earning both Chinese and Australian bachelor's degrees simultaneously.
Core Courses:
Pattern Design, Garment Structure Design and Craftsmanship, Fundamentals of Fashion Design, Fashion Design Rendering, Digital Assisted Fashion Design, Draping, Clothing CAD, Thematic Fashion Design, Virtual Simulation Technology for Clothing, Fashion Brand and Product Planning.
Practical Teaching Segments:
Intensive on-campus practical teaching: Garment Sketch Design Training, Pattern Design Training, Creative Fashion Drawing Training, Ready-to-Wear Design and Production (Draping), Digital Clothing Design Training, Handcrafted Leather Goods Design and Production, Creative Design Intensive Training, Fashion Display Design Intensive Training, Fashion Innovation Project Practice, Brand Planning Comprehensive Creation, Accessory Comprehensive Creation.
Enterprise Practical Teaching Projects: Online Autonomous Learning Extension Modules, Professional Ethics Education, Regional, Industry, and Enterprise Research (choose one of three), Professional (Production) Internship, Graduation Internship, Graduation Design.
Teaching Conditions:
Teaching Equipment:
Relying on the overall design plan of building a "digital" and "intelligent" campus, the Fashion and Clothing Design major possesses advanced and complete teaching equipment, which can well meet the needs of students' classroom learning and extracurricular practice.
Laboratories:
The campus is equipped with domestic first-class laboratories such as the Fashion Skills World Championship Base, JWB Fashion Design Center, Fashion Technology Center, Fashion Thematic Design Studio, Fashion Integrated Design Studio, Fashion Craftsmanship Room, Fashion Pattern Room, Fashion CAD Room, Fashion Integrated Exhibition Hall, and Video Non-linear Editing Room, providing students with learning and practice opportunities on campus.
Practice Bases:
The Fashion and Clothing Design major has established 50 off-campus practice bases and has established long-term cooperative relationships with 13 high-quality well-known enterprises, including Guangdong Forense Fashion Development Group Co., Ltd., Guangzhou Huimei Fashion Group Co., Ltd., Guangdong Ji Wenbo National Trend Technology Co., Ltd., Bairong Shoes (Shenzhen) Co., Ltd., Guangzhou Qianbaidu Holding Co., Ltd., Guangzhou Honggu Fashion Co., Ltd., Guangdong Wanlima Industrial Co., Ltd., Guangdong Qiulu Industrial Co., Ltd., Guangzhou Gedi Fashion Co., Ltd., and Guangdong Indigo Literature and Culture Development Co., Ltd.
Employment Prospects:
After graduation, students can work in well-known fashion brand design departments, fashion design companies, clothing design companies, renowned clothing or clothing accessories manufacturing enterprises, fashion e-commerce, and other enterprises and institutions, engaging in product development and design, buyer, planning, marketing, e-commerce, and other positions. They can also engage in related teaching work in vocational colleges.
Faculty:
The Fashion and Clothing Design major currently has a total of 22 full-time teachers, including 5 with senior titles, 12 with intermediate titles, 17 with master's degrees, 3 doctoral candidates, 20 dual-qualified teachers, and 4 with overseas study backgrounds. There are also 10 enterprise mentors, including 4 designers with the "Golden Top Award," the highest honor in Chinese fashion design, 6 with the "Top 10 Chinese Fashion Designers" title, 5 company chairpersons, 2 general managers, and 3 senior executives. The major has a high-quality teaching team consisting of both internal and external experts, introducing well-known industry experts to serve as guest professors or enterprise mentors, deeply participating in the teaching of both the first and second classrooms, achieving collaborative education between schools and enterprises.
