The Fashion Design and Engineering major, a top-tier undergraduate program in Guangdong Province, is jointly run by our university and the world-renowned fashion designer, Mr. Ji Wenbo. Closely aligned with the global fashion industry, the major deeply explores the unique cultural and economic market demands of the Guangdong-Hong Kong-Macao Greater Bay Area. It constructs a talent cultivation model with an international perspective and innovative spirit, providing the industry with high-end talents such as fashion brand designers, pattern makers, intelligent manufacturing specialists, and brand operation managers. This ensures a precise alignment between the talent chain and the fashion industry chain in the Greater Bay Area, injecting continuous vitality into local economic and social development.

Training Objectives

The major aims to cultivate comprehensive talents with sound moral, intellectual, physical, aesthetic, and labor qualities. These talents possess patriotism, a healthy personality, an international perspective, craftsmanship, and innovative abilities. They master the basic theories and professional skills of fashion design and engineering, possess solid professional knowledge and skills, and exhibit excellent comprehensive qualities. They are capable of engaging in fashion brand design, pattern making, brand operation management, and intelligent manufacturing and management, among other areas. The major constructs its teaching system and mode with an emphasis on internationalization, differentiation, innovation, and practicality. Through platforms such as the Four Innovation Bases and the Fashion and Brand Innovation Education and Research Center integrating learning, research, production, innovation, competitions, and exhibitions, it establishes a practical teaching system oriented towards market demands, cultivating comprehensive and innovative elites in the fashion industry.

Knowledge and Abilities

Engineering Knowledge Abilities: Able to apply basic theories and technical knowledge in textile science and engineering, design, and related disciplines to identify and solve complex fashion engineering problems.

Problem Analysis Abilities: Capable of using the basic principles and thinking methods of textile science and engineering, and design to identify, express, and analyze complex fashion engineering problems through practical research to obtain effective conclusions.

Design/Development Solution Abilities: Able to design solutions for complex fashion engineering problems, utilizing comprehensive professional theories, methods, and techniques to design products, processes, and solutions that meet human needs and are industrially feasible, incorporating innovative consciousness in design, development, and operation management.

Research Abilities: Capable of analyzing and studying complex fashion engineering problems based on scientific principles and the latest digital technology, adopting scientific methods and obtaining reasonable and effective conclusions through research analysis and practical operations.

Use of Modern Tools Abilities: Able to develop, select, and use appropriate technologies, resources, modern engineering tools, and information technology tools for complex fashion engineering problems, including predicting and simulating complex engineering problems, and understanding their limitations and potential for development.

Engineering and Social Abilities: Capable of reasonably analyzing and evaluating the impact of fashion design engineering practices and solutions to complex engineering problems on society, health, safety, laws, and culture, and understanding their responsibilities.

Development of Work Environment Abilities: Able to understand and evaluate the impact of design, research, and development, and operation management practices in the fashion industry on environmental and social sustainable development.

Professional Ethics: Possess basic military knowledge and skills; possess humanistic and social sciences literacy and social responsibility, able to abide by laws and regulations in fashion engineering practices, understand and comply with professional ethics and industry norms, and fulfill responsibilities.

Individual and Team Abilities: Able to assume the role of an individual, team member, or leader in a multidisciplinary team and contribute to team collaboration.

Communication Abilities: Capable of effectively communicating and exchanging with industry peers and the public on complex fashion engineering problems, including writing reports and design documents, making presentations, expressing clearly, or responding to instructions. Possess an international perspective and the ability to communicate and exchange in a cross-cultural context.

Project Management Abilities: Understand and master fashion engineering management principles and operational decision-making methods, and able to apply them in a multidisciplinary environment.

Lifelong Learning Abilities: Possess the consciousness of autonomous learning and lifelong learning, with the ability to continuously learn and adapt to development.

Major Characteristics of Fashion Design and Engineering

The major aligns with the industries in the Greater Bay Area and constructs talent training programs and curriculum systems closely aligned with industry needs based on the OBE concept of "student-centered, output-oriented, and continuous improvement." It collaborates with government and enterprises to cultivate talents.

The Fashion Design and Engineering major is a provincial-level top-tier undergraduate program:

Jointly Build a Top-tier Fashion Talent Training Base

The major is jointly run by our university and world-renowned fashion designer Mr. Ji Wenbo. Boasting a strong faculty led by Mr. Ji Wenbo, it integrates excellent backbone teachers from the university and renowned industry design masters from home and abroad to teach.

Establish First-class Professional Practice Teaching Bases Inside and Outside the School

The major is equipped with advanced facilities such as the Bulowei 3D Digital Fashion Design Center, Chunxiao IE Fashion Intelligent Management Center, and JACK Fashion Engineering Manufacturing Center, ensuring students have access to the latest technologies and equipment. Simultaneously, it has established multiple practical teaching bases with enterprises, such as the SHEIN Integrated Fashion Talent Training Base and the Huimei Group Fashion Talent Training Base, enabling students to practice their skills in real work environments.

Integrate Digital and Intelligent Technologies

The major utilizes modern information tools, digital software, and intelligent manufacturing technology for intelligent fashion design, virtual simulation design, and modern enterprise management. It combines fashion design and engineering technology with digital tools, embodying the interdisciplinary characteristics of the discipline.

Emphasize the Cultivation of Students' Innovative Design Thinking and Practical Abilities

The major focuses on advanced fashion research and development and fashion management as its main training directions. It engages in deep cooperation with leading industry enterprises to achieve zero-distance employment from school to enterprise.

Carry Out International Cooperative Education Projects

Students in this major can choose the "2+2" or "3+1.5" credit transfer learning mode with the University of Western Sydney in Australia. After studying for 2 or 3 years at our university, they can choose to study for the remaining 2 or 1.5 years at the University of Western Sydney to obtain dual bachelor's degrees from both countries.

Core Courses

Fashion Structure Design and Technology, Fundamentals of Fashion Design, Digital Assisted Fashion Design, Fashion Design Rendering, Fashion Materials and Applications, Draping, Creative Fashion Design and Technology, Fashion CAD, Fashion Virtual Simulation Technology, Fashion Thematic Design.

Practical Teaching Links

On-campus concentrated practical teaching links: Sewing Technology Practice, Fashion Sketch Design Training, Basic Fashion Design Training, Women's Wear Technology, Men's Wear Technology, Three-Dimensional Modeling Design, Fashion Design Creation, Certification Training, Fashion Virtual Design Training, Graduation Field Trip and Research, Fashion Thematic Design Practice.

Enterprise practical teaching projects: Online Independent Learning Extension Module Course, Professional Ethics Education, Industry, Region, Enterprise Research (choose one of three), Professional (Production) Internship, Graduation Internship, Graduation Design.

Teaching Conditions

Teaching Equipment

The major possesses comprehensive teaching facilities and equipment, including various professional laboratories, which can well satisfy students' classroom learning and extracurricular practice.

Laboratories

The campus is equipped with domestic leading laboratories such as the Fashion Skills World Competition Base, JWB Fashion Design Center, Fashion Technology Center, Fashion Thematic Design Room, Fashion Integrated Design Room, Fashion Technology Room, Fashion Pattern Room, Fashion CAD Room, Fashion Integrated Exhibition Room, and Film and Television Non-linear Editing Room for students to learn and practice on campus.

Practical Bases

The major has established 50 off-campus practical bases and has established long-term cooperation with 13 high-quality well-known enterprises, including Guangdong Flourish Apparel Development Group Co., Ltd., Guangzhou Huimei Fashion Group Co., Ltd., Guangdong Ji Wenbo National Trend Technology Co., Ltd., Guangdong Qiulu Industrial Co., Ltd., Guangzhou Geddy Apparel Co., Ltd., and Guangdong Indigo Literature and Culture Development Co., Ltd., in the construction of practical bases.

Employment Prospects

Graduates can engage in professions such as brand designers, merchandise planners, pattern makers, visual merchandisers, image consultants, fashion buyers, fashion brand management and marketing, fashion e-commerce and new media operations, fashion editors, and education and training.

Faculty

The Fashion Design and Engineering major currently has 22 full-time teachers, including 5 with senior titles, 12 with intermediate titles, 17 with master's degrees, 3 doctoral candidates, and 20 dual-qualified teachers. Among them, 4 have overseas study backgrounds. There are also 10 enterprise mentors, including 4 designers who have won the "Golden Top Award," the highest honor in Chinese fashion design, 6 "Top Ten Chinese Fashion Designers," 5 company chairpersons, 2 general managers, and 3 senior executives. The major is equipped with high-quality teaching teams from both inside and outside the university, introducing renowned experts from the fashion industry to serve as guest professors or enterprise mentors, deeply participating in teaching in both the first and