The Fashion Modeling major primarily aims to cultivate fashion models, modeling instructors, fashion show directors, modeling agency management talents, as well as specialists in fashion design, image design, and fashion marketing, who possess high comprehensive quality and professional competence, grounded in the fundamental theories and skills of the fashion industry.

As the forefront of China's economy, Guangdong Province's fashion industry has always been a significant pillar. In 2023, with the increasing demand for fashion and personalized clothing among consumers, the Fashion Modeling major in Guangdong has received more attention and emphasis. It has become not only an essential hub for brand display and fashion culture promotion but also an important platform for cultivating professional fashion modeling talents. Currently, the employment prospects for fashion modeling professionals in Guangdong are broad, enabling them to work as professional models for brands and fashion shows or engage in fashion design, marketing promotion, fashion styling, and fashion buying in fashion enterprises. With the rapid development of digital technology, the Fashion Modeling major is gradually integrating with the internet and new media. In the future, emerging industries such as online fashion shows and virtual live streaming will become significant development directions for the industry. This major cultivates highly qualified applied talents with fashion artistic aesthetic literacy, solid digital communication skills, and professional fashion communication literacy, meeting the development needs of the fashion industry in the era of all-media and possessing all-media communication capabilities in the fashion industry.

Training Objectives

The major primarily focuses on the Guangdong Pearl River Delta region, aiming to cultivate compound and applied talents with comprehensive development in morality, intelligence, physique, aesthetics, and labor. These talents possess patriotism, a healthy personality, an international perspective, craftsmanship, and innovative ability. They master the basic theoretical knowledge related to the performance discipline and possess professional knowledge and skills in fashion modeling, advertising performance, and fashion direction. They can engage in teaching, stage and film performance, program planning and direction, fashion communication and promotion, performance agency, and business planning in the fields of education, training, performing arts, fashion, advertising, and business planning and consultation.

Knowledge and Abilities

Professional Competence: Possess a firm and correct political direction, good moral character, and a sound personality. Love the country and the people, support the leadership of the Communist Party of China. Have a scientific spirit, humanistic cultivation, cultural taste, professional ethics, and enterprising spirit. Able to disseminate excellent Chinese culture. Possess good professional ethics in performance, a firm pursuit of excellence, a strong sense of patriotism and dedication, social responsibility, and rich humanistic and scientific literacy.

Subject Knowledge and Abilities: Master the basic theories of fashion modeling, direction and planning, fashion communication, etc. Understand the current status and trends of the forefront of the major. Possess the necessary knowledge and professional skills to engage in related professions. Have a systematic foundation of knowledge in fashion and apply professional knowledge in fashion modeling, direction and planning, fashion communication, etc., to complex problem-solving in areas such as fashion creative design, management, and marketing.

Application Abilities: Through the study and training of professional theoretical knowledge and practical skills, possess systematic practical experience and familiarity with the latest developments in the fashion industry, cultural and creative industries, and performance. Able to innovate practically by integrating professional knowledge and industry fundamentals, and proficiently operate technologies and equipment in the production process.

Innovative Abilities: Master certain innovative methods and possess an innovative attitude, consciousness, and strong innovative ability. Able to combine the market with fashion brands, popular culture, art, music, and other fields to create new fashion phenomena. Able to flexibly utilize fashion social media platforms to promote fashion products and possess diversified and personalized abilities.

Information Abilities: Possess the ability to acquire information related to the major, computer application, and read foreign language materials. Able to select and use appropriate modern technological tools for complex problems, identify, express, and master the theoretical knowledge and practical skills of the subject through professional learning. Able to master the theoretical knowledge and practical skills of the subject through modern AI technology.

Communication and Expression Abilities: Able to communicate and exchange with industry peers and the public on practical work issues. Possess a certain international perspective and basic abilities to communicate, collaborate, and exchange under a cross-cultural background.

Teamwork Abilities: Able to assume the role of an individual, team member, or leader in a multidisciplinary team. Possess team consciousness and collaborative innovation ability, able to patiently listen to team members' opinions and understand their needs and wishes. Able to independently or collaboratively complete assigned work and actively assume individual responsibility in the team. Possess certain expression abilities, interpersonal communication abilities, and the ability to play a role in the team.

International Perspective: Understand the differences between different cultures and technological behaviors at home and abroad, able to communicate and exchange under a cross-cultural background, and possess an international perspective. Able to effectively communicate and exchange with industry peers and the public on complex design issues in areas such as fashion modeling and fashion promotion.

Learning and Development Abilities: Possess the consciousness and ability for independent learning, lifelong learning, and professional development. Have innovative consciousness, keen observation and analysis skills. Able to continuously enrich their professional knowledge, improve their design abilities, and discover, analyze, and solve problems. Able to adapt to the future development of the fashion industry and the sustained economic and social development of the Guangdong-Hong Kong-Macao Greater Bay Area.

Major Characteristics of Fashion Modeling

The Fashion Modeling major aligns with the industries in the Greater Bay Area and constructs talent training programs and curriculum systems closely aligned with industry needs based on the OBE concept of "student-centered, output-oriented, and continuous improvement." It collaborates with government and enterprises to cultivate talents.

The Fashion Modeling major is a new undergraduate major, and its professional characteristics are reflected in the following aspects:

Jointly Build a Top-tier Performance Talent Training Base at Home and Abroad

The major is jointly run by our university and world-renowned fashion designer Mr. Ji Wenbo. It boasts a strong faculty led by Mr. Ji Wenbo, introducing and integrating outstanding backbone teachers from the university and well-known industry experts and fashion performers from home and abroad to teach.

Establish First-class Professional Practice Teaching Bases Inside and Outside the School

The major is equipped with domestically leading fashion performance spaces, professional photography studios, professional film and television broadcasting and recording training rooms, etc.

Emphasize the Cultivation of Students' Market Application and Practical Performance Abilities

The major focuses on performance, fashion communication, and fashion design as its main training directions. It engages in deep cooperation with leading industry enterprises, taking students to multiple practical training bases for hands-on operations, achieving zero-distance employment from school to enterprise.

Artificial Intelligence Empowers Professional Education

The major pays attention to the forefront of the discipline, focuses on artificial intelligence technology, and continuously explores and practices the integration and innovation of AI+education, virtual reality+education, and platform+education, empowering professional education and cultivating innovative talents in future design.

New Fashion Application Teaching Concept

The major emphasizes the connection with modern new media technology, establishing a professional brand media promotion center to undertake modern business activities and business docking services for enterprises and institutions; fashion brand business event planning.

Core Courses

Fashion Modeling, Modeling in Front of the Mirror, Makeup Basics, Clothing Matching, Fashion Buyer, Fashion Communication and Promotion, Stage Language Skills, Runway Space Design, Fashion Direction and Planning, Cultural Agent Management, Brand Planning and Management.

Practical Teaching Links

On-campus concentrated practical teaching links: Performance Practice, Character Creative Modeling, Mirror Creation Workshop, Music Production and Editing Training, Film and Television Post-production Training, Certification Training, Graduation Field Trip and Research, New Media Performance Creation, Fashion Modeling Thematic Creation.

Enterprise practical teaching projects: Online Independent Learning Extension Module Course, Professional Ethics Education, Industry, Region, Enterprise Research (choose one of three), Professional Internship, Graduation Internship, Graduation Design.

Teaching Conditions

Teaching Equipment

The major possesses comprehensive teaching facilities and equipment, including various professional laboratories, which can well satisfy students' classroom learning and extracurricular practice.

Laboratories

The campus is equipped with JWB Fashion Design Center, Fashion Technology Center, Fashion Performance Space, Dance Studio, Broadcasting and Hosting Training Room, Fashion Thematic Design Room, Fashion Comprehensive Exhibition Room, Film and Television Non-linear Editing Room, and other laboratories for students to learn and practice on campus.

Practical Bases

The major has established multiple off-campus practical bases and has established long-term cooperation with Shenzhen Model Industry Association, Guangzhou New Silk Road Co., Ltd., Guangzhou Longteng Elite Model Training School, JMK Model Media Academy, Guangdong Flourish Apparel Development Group Co., Ltd., Guangzhou Huimei Fashion Group Co., Ltd., Guangdong Ji Wenbo National Trend Technology Co., Ltd., Guangdong Qiulu Industrial Co., Ltd., Guangzhou Geddy Apparel Co., Ltd., Guangdong Indigo Literature and Culture Development Co., Ltd., and other high-quality well-known enterprises in the construction of practical bases.

Employment Prospects

The employment directions for the Fashion Modeling major include not only becoming high-quality professional models or performing arts personnel in the industry but also engaging in fashion show direction, senior management of modeling agency institutions,