Overview of the Major

Arts and Technology is an emerging comprehensive major belonging to the undergraduate program of Design Studies under the category of Arts. The major connects with the digital cultural and creative experience industry chain, integrating cutting-edge fields such as digital creativity, digital lifestyle, and digital creative services through interdisciplinary integration. It emphasizes the equal importance of aesthetic cultivation and technological abilities, fostering innovative consciousness and cross-domain team collaboration abilities in the integration of arts and technology, meeting the training specifications for compound applied design talents urgently needed for regional economic construction and social innovation in the Pearl River Delta and Guangdong-Hong Kong-Macao Greater Bay Area.

Training Objectives

This major primarily targets the Guangdong-Hong Kong-Macao Greater Bay Area, aiming to cultivate individuals who are comprehensively developed in moral, intellectual, physical, aesthetic, and labor aspects, possessing homeland emotions, a healthy personality, an international perspective, craftsmanship spirit, and innovation ability. They should master the basic theories and professional skills of Arts and Technology, possess certain artistic creativity, technological implementation abilities, interdisciplinary collaboration abilities, and good comprehensive qualities. They should be proficient in techniques such as digital visual creativity, virtual reality, and intelligent product design, possessing strong capabilities in digital cultural creativity and implementation, digital lifestyle design, and digital creative arts and realization. They are expected to engage in digital interaction, digital entertainment, digital media, digital intelligence ecology, digital health, digital fashion, and other fields in the digital creative industry, digital lifestyle industry, and digital creative service industry.

Knowledge and Abilities

Ideological and moral qualities: Possess a firm and correct political orientation, good ideological and moral character, and a sound personality. Love the country and the people, support the leadership of the Communist Party of China. Have a scientific spirit, humanistic cultivation, cultural taste, professional ethics, and an enterprising spirit. Care about social issues and national development, possess a sense of social responsibility, and actively participate in social practice. Able to disseminate Chinese excellent culture, understand national conditions, social conditions, and people's lives, and practice socialist core values.

Subject knowledge abilities: Systematically master the basic knowledge and principles of Arts and Technology, including graphic design fundamentals, basic principles of visual design, and the intersection of art design with modern social politics, culture, and economy. Possess certain design practice abilities, able to proficiently use design tools in the major and express visually using various visual languages. Understand the basic knowledge of art design history and theory, as well as the history, current status, and frontiers of the major and related disciplines, and possess the ability to integrate traditional culture with modern design.

Application abilities: Possess cross-domain integration abilities in arts and technology, able to comprehensively utilize relevant knowledge and technologies in the digital creative industry, digital lifestyle industry, and digital creative service industry. Familiar with the application skills of related software and tools such as digital media production, interaction design, and user experience design, possessing the ability to create and realize digital content. Master methods for artistic expression, cultural dissemination, and creative services using digital platforms, enhancing user interaction experience through digital art and technology intervention. Have research abilities in digital media trends, consumer behavior analysis, and technological application, able to plan and implement innovative projects based on market demands.

Innovation abilities: Possess strong innovative spirits, entrepreneurship awareness, and certain independent entrepreneurship abilities. Familiar with innovative design using art design knowledge and skills and AI-related machine learning algorithms. Possess the ability to apply these technologies to interactive displays, product, and digital media design. Able to conduct in-depth market research on the needs of the digital creative industry, digital lifestyle industry, and digital creative service industry, develop innovative design projects, and conduct forward-looking design based on corporate and social needs. Possess the ability to integrate artistic vision and technological functions, developing innovative artistic works and technological solutions that meet market trends and user needs. Master the entire process from concept verification to product realization, ensuring that innovative designs can be effectively implemented and create commercial and social value.

Information abilities: Possess strong computer application abilities, able to proficiently use common office software and professional software for art design, and conduct business related to the major through the internet. Have strong language and writing expression, information collection and processing abilities, master a foreign language, and possess strong reading, translation, and certain oral communication abilities. Have the ability to obtain information and new knowledge through language and writing, and possess the ability to retrieve literature and query data to obtain professional information at home and abroad.

Communication and expression abilities: Possess design expression and communication skills, strong communication and expression abilities, able to use accurate and standardized language and writing to logically express opinions, effectively communicate with industry professionals regarding complex issues in design projects, and possess certain promotional and dissemination abilities.

Teamwork abilities: Possess good teamwork spirit, strong organizational, coordination, and management abilities, able to effectively communicate and collaborate with individuals from different professional backgrounds, and harmoniously coexist and collaborate to complete complex tasks.

International perspective: Understand and respect the differences and diversity of world cultures, keep abreast of international developments, pay attention to global major issues in the major, possess the ability to conduct international exchanges and cooperation, and disseminate Chinese excellent culture and wisdom.

Learning and development abilities: Understand the focus, industry frontiers, and latest trends in the digital creative industry, digital lifestyle industry, digital creative service industry, and the field of arts and technology. Possess self-planning, self-management, self-learning, and lifelong learning abilities, able to maintain competitiveness in constantly changing industries through continuous learning and adaptive improvement. Able to create more innovative and influential works and contribute to the progress and development of the arts and technology field.

Characteristics of the Arts and Technology Major

This major aligns with the industries in the Greater Bay Area, following the OBE (Outcome-Based Education) philosophy of "student-centeredness, output orientation, and continuous improvement." It constructs talent cultivation programs and curricula closely aligned with industrial demands, featuring collaborative training between government, schools, and enterprises.

Cross-integration and innovative development of arts and technology

The Arts and Technology major combines knowledge and methods from multiple disciplines such as art, design, and science and technology, exploring paths for cross-integration and innovative development of arts and technology. It not only focuses on artistic expression and aesthetic appeal but also emphasizes the integration of technology and art, enhancing the creativity and expressive power of artistic works through technological means, realizing mutual promotion and common development between art and technology. This interdisciplinary integration enables students to comprehensively master the theoretical foundation and practical skills of art design while also understanding and applying advanced technological means to achieve the organic integration of art and technology.

Market demand-driven, practice-oriented teaching, and industrial foundation support

The rapid economic development of Guangdong Province and the Guangdong-Hong Kong-Macao Greater Bay Area boasts numerous advanced manufacturing, service, and high-tech industries, providing abundant practical opportunities and employment resources for the Arts and Technology major, contributing to the cultivation of professional talents and the sustainable development of the industry. The major's curriculum is constantly updated and optimized based on market demands and industry development trends. Through various methods such as course experiments, project practices, school-enterprise cooperation, students are able to master knowledge and skills through hands-on operations, improve problem-solving abilities, and better adapt to market demands, possessing employment competitiveness and career development potential.

Fostering innovative and systematic thinking abilities

The major focuses on cultivating students' innovative and creative abilities by offering creative courses, inquiry-based courses, project-based courses, and organizing creative competitions, stimulating students' innovative spirits and creativity. It cultivates students with systematic innovative thinking, creative abilities, and the ability to integrate art and technology.

Application of cutting-edge technologies

Leveraging the high degree of internationalization and openness of the Guangdong-Hong Kong-Macao Greater Bay Area, the major closely follows global technological frontiers and new technological developments, emphasizing opportunities for exchange and cooperation with the rest of the world. It integrates cutting-edge technology applications (including digital technology, virtual reality technology, artificial intelligence technology, etc.) to provide creativity and expressive power for artistic creation and design, realizing mutual promotion and common development between art and technology.

Dual degree learning mode with mutual credit recognition between China and Australia

Leveraging the regional advantages and high degree of internationalization and openness of the Guangdong-Hong Kong-Macao Greater Bay Area, students in this major can choose the "2+2" or "3+1.5" dual degree learning mode with mutual credit recognition between China and Australia. After studying for 2 years or 3 years at their home institution, they can choose to study for the remaining 2 years or 1.5 years at Edith Cowan University in Australia, obtaining dual bachelor's degrees from both institutions.

Core Courses of the Major

Art Design Theory and History, Design Trends and Theoretical Frontiers, Graphics and Color Language, Three-dimensional Form and Spatial Expression, Fundamentals of Three-dimensional Design, Fundamentals of Art and AI Design, Ergonomics, Fundamentals of Interactive Technology, Interactive Media Design, Video Editing and Compositing, Virtual Scene Design, System Integration Design, Content Creation and Generation, Virtual Simulation Design, Algorithm Design, Experience Design.

Practical Teaching Links

Military Training, Virtual Reality Thematic Design, Human-Computer Interaction Interface Design Training, Virtual Character Design Training, New Media Innovative Design and Application, Information Editing and Translation Thematic, Data Collection Experiments and Applications, Film and Television CG Animation Training, Webpage Visual Thematic Design, Enterprise Practice (Production Internship, Graduation Internship, Graduation Thesis).

Teaching Conditions

Teaching equipment

Relying on our school's overall design plan for building a "digitalized" and "intelligent" campus, the Arts and Technology major possesses advanced and complete teaching equipment and facilities, satisfying students' needs for classroom learning and extracurricular practice.

Laboratories

The Arts and Technology major boasts a comprehensive Arts and Technology Laboratory Center, including digital design laboratories, hand-drawn expression technique rooms, packaging and printing laboratories, photography studios, film and television studios, digital creative studios, computer-aided design rooms, art design project studios, art studios, course design rooms, and art design interactive laboratories. Additionally, it features an art exhibition hall spanning 1,450 square meters, including areas for exhibition announcements, Chinese calligraphy and painting art exhibitions, multimedia art exhibitions, and innovative future art galleries. These well-equipped facilities can fully meet the teaching needs of all experimental courses in the Arts and Technology major.

Practice bases

The Arts and Technology major attaches great importance to the construction and planning of practice bases. It has established cooperation with over 30 large, medium, and small enterprises in the industry, establishing stable off-campus teaching, internship, and research bases. These bases can well meet the needs of students' on-the-job internships and graduation internships during their fourth year of study.

Employment Prospects

Graduates of this major can engage in various positions in the cross-disciplinary fields of digital creative industries, digital lifestyle industries, and digital creative service industries, including but not limited to smart home designers, digital health designers, smart wearable designers, content creation designers, brand strategy designers, digital fashion designers, data analysts, exhibition designers, creative space designers, interactive art designers, intelligent lighting designers, lighting art designers, spatial designers, user experience designers, UX designers, digital media art creation, data visualization designers, VR content designers, and visual content creation designers. They can leverage their innovative and creative abilities in cross-disciplinary positions, bringing innovation and development to different industries. Additionally, graduates can choose to pursue careers in arts and technology education or apply their professional knowledge in research fields, exploring the integration and innovation of arts and technology.

Faculty Team

The Arts and Technology major currently has 6 full-time teachers, including 1 professor, 1 associate professor, 1 lecturer, and 3 teaching assistants. Among them, 2 hold doctoral degrees and 4 hold master's degrees, with several teachers graduating from overseas institutions. The full-time teachers possess professional backgrounds in areas such as industrial design, environmental design, visual communication design, and digital media arts. They possess disciplinary backgrounds related to design science, fine arts, communication science, art studies, computer science and technology. Additionally, the major invites renowned domestic professors and industry experts to serve as mentors, establishing an interdisciplinary mentor team with optimized structure, strong practical abilities, and high professional standards. This integration of arts and science, theory and practice comprehensively enhances students' comprehensive practical abilities.