1. Professional Overview
Marketing is an interdisciplinary major based on economic science, management science and modern information technology. The major is based on meeting customer demand, exploring how enterprises meet market demand, seeking business methods and business model innovation and other market laws, cultivating application-oriented and compound professionals who adapt to the needs of modern market economy, have humanistic spirit, scientific literacy and integrity quality, master the basic theoretical methods and marketing professional skills of management, economics and marketing, and have innovative entrepreneurial thinking and the ability to find, analyze and solve marketing practical problems through comprehensive application of relevant knowledge.
With the development of Guangdong Hong Kong Macao Greater Bay area, we will build a high-quality modern economic system. In the future, there will be a large demand for various types of marketing talents, especially market analysis researchers, brand marketing personnel, digital marketing personnel, e-commerce operators, etc. In the process of development, Guangdong province actively advocated the new development concept of "innovation, coordination, green, open and sharing", increased the introduction and training of talents, and provided a wide range of development opportunities for various types of marketing talents.
2. Training Objectives
The specialty is mainly oriented for the Guangdong Hong Kong Macao Bay Bay Bay Area in Guangdong Guangdong Hong Kong Macao Bay Bay area to cultivate the comprehensive development of Germany, wisdom, body and labor in the comprehensive development of the comprehensive development of the comprehensive development of the comprehensive professional mainly for the Guangdong Hong Kong Hong Kong Macao Bay Area to cultivate the comprehensive development of the comprehensive development of the comprehensive development of the comprehensive professional mainly for the Guangdong Hong Kong Hong Kong Macao Bay Bay Area in the Guangdong Hong Kong Macao Bay Bay Bay area to cultivate the comprehensive development of the comprehensive development of the comprehensive development of the comprehensive development of the comprehensive development of the comprehensive development of the comprehensive development of the comprehensive development of the comprehensive development of the comprehensive development of the German intelligence, body and labor, has the national sentiment, healthy personality, healthy personality, craftsmanspirit and innovative ability of craftsmancraftsmanspirit and innovative ability, grathe basic theory and professional skills of marketing marketing marketing, master the basic theory and professional skills and professional skills of marketing the field is engaged in marketing management, marketing planning, advertising planning Compound applied talents working in e-commerce operation and other positions.
3. Knowledge and Ability
Professional quality ability: have a scientific world outlook, correct values and outlook on life, love the motherland and good political quality. Have a strong sense of social responsibility, good professional ethics, professionalism and service awareness; Physical and mental health, full of hard-working professionalism and a high sense of responsibility.
Discipline knowledge ability: have systematic and solid marketing professional basic knowledge, interdisciplinary knowledge, professional knowledge and professional skills; Understand the history, current situation and cutting-edge trends of marketing and related disciplines, master the research ideas and methods of marketing, and understand relevant policies, regulations and practices at home and abroad.
Application ability. Have a solid foundation in digital marketing, be able to comprehensively use marketing related knowledge and big data analysis technology, analyze and solve complex problems in the market or related fields, put forward corresponding countermeasures or programs, and analyze the policy basis, social environment and possible social impact of countermeasures and programs.
Innovation ability. Have logical thinking ability, critical spirit and reflective consciousness, be able to use the research ideas and methods of marketing specialty to organize and carry out investigation and research, be able to discover, analyze, summarize and evaluate the phenomena and problems of marketing specialty and related fields, form personal judgments, opinions or countermeasures, and have strong innovation and entrepreneurship ability.
Information technology ability. Has strong information technology application ability, can skillfully use common office software and image processing, enterprise resource planning, e-commerce platform and other professional software, and can carry out marketing professional related business through the network.
Communication and expression ability. Have strong communication and expression ability, be able to use accurate and standard language, express opinions logically and clearly, be able to effectively communicate with peers and the public, and have certain propaganda and communication ability.
Team cooperation ability. Have strong organization, coordination and management abilities, be able to get along with team members harmoniously, and cooperate to complete complex tasks.
International vision. Understand and respect the differences and diversity of world culture, understand international trends, pay attention to major global issues in the field of marketing, have the ability to carry out international exchanges and cooperation, and be able to spread Chinese excellent culture and Chinese wisdom.
Learning development ability. It has the ability of self-planning, self-management, self-learning and lifelong learning, and can adapt to the needs of society and personal high-level and sustainable development through continuous learning.
4. Professional Characteristics of Marketing
This major connects with the industry of Dawan District, in accordance with the OBE concept of "student center, output orientation and continuous improvement", builds talent training programs and curriculum systems close to the industrial demand, and cooperates with the government, schools and enterprises.
Based on the Pearl River Delta, the marketing major is oriented to the digital transformation of modern agriculture and modern service industry in Guangdong, Hong Kong and Macao. Combined with the school's talent training direction of "thick foundation, heavy innovation, strong practice and good application", it established the application oriented talent training target orientation with the main characteristics of "digital marketing and international vision". Actively participate in the practice of rural revitalization, build the digital marketing curriculum group, and the digital agricultural marketing personnel training system has initially formed.
5. Teaching Conditions
The marketing department has built the Guangdong provincial science, industry and education agricultural base: digital supply chain and global marketing (2,024), marketing decision-making Laboratory (2,018), and e-commerce Laboratory (2,019). Among them, the e-commerce laboratory cross-border e-commerce talent training experimental platform is built as a collaborative education project of the Ministry of Education of the people's Republic of China. In addition, the operation and management experimental center also has a modern logistics laboratory, a business negotiation room, a business etiquette training room, an ERP laboratory, an international trade laboratory, a comprehensive simulation laboratory, etc., which effectively meets the needs of professional teaching.
In depth cooperation with more than 100 industry associations and well-known enterprises, a professional Steering Committee for more than half of the industry and enterprise personnel was established, and talent training programs were jointly formulated. In the teaching process, marketing practical projects of cooperative enterprises were introduced. Industry experts, enterprise mentors and school teachers collaborated to teach, build a teaching team, build a teaching quality evaluation system for school enterprise collaboration, and school enterprise collaboration to improve practical teaching conditions, so that the industry and enterprise participate in the construction of disciplines, curriculum construction and talent training process in an all-round way. The proportion of the number of marketing positions and students in the college every year is more than 1.2:1. The internship students are 100% equipped with enterprise mentors, and the graduation thesis is 100% true.
6. Employment Prospects
Graduates of this major are able to engage in marketing business and management work such as market research, sales management, marketing planning, advertising planning and network marketing in enterprises and non-profit institutions. The first jobs of graduates include business representatives, sales managers, customer managers, sales training specialists, advertising specialists, planning specialists, public relations specialists, new media specialists, etc. The employment rate and entrepreneurship rate of graduates of this major are in the forefront of all majors in the school.
7. Teaching Staff
As early as 2,006, Guangdong Baiyun University first recruited marketing undergraduates, with a teaching team with rich marketing professional teaching experience. There were 29 marketing teachers, 1 provincial famous teacher, 2 professors, 7 associate professors, 11 lecturers, and the proportion of teachers with high professional titles was 31.03%. At present, there are 2 doctors and 5 PhD students, with a master's degree or above accounting for 93.10%. There were 17 double qualified teachers (with long-term business experience or economist, engineer, authoritative industry skill certificate, etc.), accounting for 58.62%. The teacher team is stable, and the old, middle and young people are more reasonable. The post skills required by marketing, such as advertising planning, e-commerce, market research, sales management, brand management, new media marketing, etc., have enough teachers to open professional courses. Improve the system of mutual employment between schools and enterprises, introduce industry and enterprise experts to enrich the teacher team, employ more than 10 enterprise mentors with rich practical experience to open lectures or as professional course part-time teachers, internships, graduation thesis instructors, and improve the enterprise practice ability of the teaching team.
