1. Professional Overview
The Cross border E-commerce major aims to cultivate composite applied senior specialized talents who have mastered the theoretical knowledge related to cross-border e-commerce, possess strong practical operation capabilities of cross-border e-commerce platforms, are proficient in English for business communication, are familiar with cross-border e-commerce laws and regulations, cross-border logistics operations, international marketing models, and international trade rules and practices, have certain self-learning abilities, strong employment, entrepreneurial abilities, and sustainable development abilities.
The proportion of cross-border e-commerce in China's foreign trade has increased from 11.23% in 2013 to 37.32% in 2022. Over the past decade, China's cross-border e-commerce has maintained a double-digit annual growth rate. Guangdong's cross-border e-commerce continues to develop rapidly, ranking first in the country for 8 consecutive years. The new business model represented by cross-border e-commerce has become a new driving force for the development of Guangdong's foreign trade, a new channel for industrial transformation and upgrading, a new channel for brand expansion, and a new lever for high-quality economic development.
The rapid development of cross-border e-commerce in Guangdong has driven a strong demand for professionals in cross-border e-commerce. But in contrast to the huge market potential, there is a huge talent gap in cross-border e-commerce. According to the data from the Online Economic and Social E-commerce Research Center, there is currently a talent gap of approximately 4.5 million in China's cross-border field, which is expanding at an annual growth rate of 30%.
2. Training Objectives
This major is mainly aimed at the Guangdong Hong Kong Macao Greater Bay Area, serving the national "the Belt and Road" construction, cultivating all-round development of morality, intelligence, sports, beauty and labor, possessing family feelings, healthy personality, international vision, craftsmanship and innovation ability, mastering the basic theory and professional skills of cross-border e-commerce, having certain interdisciplinary understanding, learning and communication skills and good comprehensive quality, proficient in market research, online marketing promotion, cross-border e-commerce operation and other professional tools and technologies, strong ability to comprehensively apply relevant knowledge to find, analyze and solve practical problems in cross-border e-commerce, and able to engage in international market research, cross-border e-commerce marketing planning in cross-border e-commerce, international trade, international logistics, international commerce and other fields, cross-border store operation Composite applied talents who work in positions such as product selection and procurement.
3. Knowledge and Ability
Professional quality ability. Have firm and correct political direction, good ideological morality and sound personality, love the motherland, love the people, and support the leadership of the CPC; Having scientific spirit, humanistic cultivation, cultural taste, professional competence, and enterprising spirit; Caring about social issues and national development, possessing a sense of social responsibility, and actively participating in social practice; Being able to spread excellent Chinese culture; Understand the national and social conditions, and practice the core socialist values.
Subject knowledge and skills. Possess a solid foundation in management, economics, interdisciplinary knowledge, cross-border e-commerce expertise, and professional skills; Understand the history, current situation, and cutting-edge trends of this major and related disciplines, master the research ideas and methods of this major, and understand relevant policies, regulations, and practices at home and abroad.
Application ability. Possess interdisciplinary knowledge integration ability, able to comprehensively apply management, economics, and cross-border e-commerce professional theories, and use professional tools and technologies such as market research, online marketing promotion, and cross-border store sales management to solve problems in cross-border product (or brand) promotion and overseas market development for enterprises and institutions. Possess strong application ability in cross-border store operation, online marketing promotion, product selection, and procurement.
Innovation ability. Possess logical thinking ability, critical spirit, and reflective consciousness, able to apply research ideas and methods of cross-border e-commerce to organize and conduct investigations and research, able to discover, analyze, summarize, and evaluate phenomena and problems in this profession and related fields, form individual judgments, insights, or countermeasures, and have strong innovation and entrepreneurship abilities.
Information skills. Able to use mathematical statistics, market research, big data and other technologies to obtain and analyze relevant information, proficient in using office software, multimedia production software, search engines, portal websites, social media, e-commerce platforms and other information tools to carry out cross-border e-commerce business work, and solve practical problems in the field of cross-border e-commerce.
Communication and expression skills. Possess strong communication and expression abilities, able to use accurate and standardized language and writing, express opinions logically and clearly, and be able to effectively communicate with peers and the public in the cross-border e-commerce professional work environment, with certain promotional and dissemination abilities.
Teamwork ability. Strong organizational, coordination, and management skills, able to get along harmoniously with team members and collaborate to complete cross-border e-commerce business work.
International perspective. Understand and respect the cultural differences and diversity of the source countries, understand the customs and rules of international marketing, international trade, and cross-border logistics, pay attention to major global issues in this professional field, have the ability to carry out international exchanges and cooperation, spread the voice of Chinese brands, and help Chinese brands go global.
Learning and development ability. Possess the ability to plan, manage, learn independently, and engage in lifelong learning. Able to continuously learn and follow up on national strategies, laws and regulations, relevant policies, and industry trends in the field of cross-border e-commerce, and adapt to the high-level and sustainable development needs of society and individuals.
4. Professional Characteristics of Cross-border E-commerce
This major connects with the industries in the Greater Bay Area, following the OBE concept of "student-centered, output oriented, and continuous improvement", and closely follows the needs of the industry to construct a talent training program and curriculum system, with collaborative training between government, school, and enterprise.
Create a talent cultivation feature of "one core, two stages, three integrations, four levels, and five mentors".
Serve the social demand of enterprises in the Guangdong Hong Kong Macao Greater Bay Area for "Internet plus+Brand Sailing" as the core.
The integration of knowledge and action in the two stages of campus learning and enterprise practical teaching, and the full process of education.
School enterprise integration, specialized innovation integration, ideological and political education and professional education integration, comprehensive education.
The curriculum system progresses at four levels: humanistic literacy, subject foundation, professional ability, and professional expertise.
Putting students at the center, the five mentors of ideological and political education, class guidance, professional guidance, career guidance, and enterprise guidance provide comprehensive education for all.
5. Teaching Conditions
Our school now has a comprehensive experimental center for economic management, covering an area of over 5371 square meters. It has experimental teaching facilities such as an e-commerce laboratory, marketing decision-making laboratory, modern logistics laboratory, business negotiation room, business etiquette training room, ERP laboratory, and international trade laboratory. The cross-border e-commerce talent training experimental platform and cross-border e-commerce big data training platform jointly built with Shanghai Minxue Information Technology Co., Ltd. and Guangzhou Ruoyou E-commerce Co., Ltd. have been approved for the collaborative education project between industry and academia by the Higher Education Department of the Ministry of Education. The employment internship base jointly built with Alibaba (China) Network Technology Co., Ltd. and Guangzhou Weige E-commerce Co., Ltd. has been approved for the employment and education project of the Ministry of Education's University Student Department's supply and demand docking. At present, teaching software based on mainstream cross-border e-commerce platforms such as Alibaba International Station, AliExpress, Amazon, as well as Facebook and Google overseas marketing platforms has been used for professional teaching. With the cultivation of students' innovative spirit and practical business abilities as the core, relying on laboratories and practical bases as carriers, schools and enterprises collaborate to carry out practical teaching, integrating specialization and innovation, theory and practice, and promoting learning through competition. The practical teaching conditions can ensure that 100% of the experimental projects specified in the teaching syllabus of each course are opened, which can fully meet the experimental teaching needs of cross-border e-commerce majors.
The School of Business Administration has accumulated numerous resources from enterprises and industry associations, and has over 100 internship bases for enterprises. The school and enterprises have achieved cooperation models for cross-border e-commerce students, including internship employment, joint talent cultivation, course co construction, and consulting services. Establish a professional guidance committee for more than half of the industry and enterprise personnel, and collaborate to develop talent training plans. Introducing cross-border e-commerce practical projects from cooperative enterprises in the teaching process, with industry experts, enterprise mentors, and school teachers collaborating to teach, building a teaching team, and constructing a collaborative teaching quality evaluation system between schools and enterprises. The school enterprise collaboration improves practical teaching conditions, allowing industries and enterprises to fully participate in subject and professional construction, curriculum construction, and talent cultivation processes.
6. Employment Prospects
Graduates of this major are mainly engaged in cross-border e-commerce, international trade, international logistics, international business and other fields, engaged in international market research, online marketing promotion, cross-border store operation, international logistics management and other cross-border e-commerce business and management work. Cross border e-commerce has become a new driving force for China's economic growth. Guangdong's cross-border e-commerce transaction volume has been ranked first in the country for many years. This major is a newly established undergraduate major by the Ministry of Education in 2020, and currently only a few universities in China offer it. The supply of cross-border e-commerce talents is in short supply.
7. Teaching Staff
The School of Business Administration conducted the field of e-commerce under the undergraduate program of Marketing as early as 2006. At present, the School of Business Administration has an experienced teaching team specializing in cross-border e-commerce. There are 10 full-time teachers in this major, including 1 professor, 3 associate professors, and 3 lecturers, with a master's degree or above of 100%. Most of them are "double qualified" teachers, with a reasonable professional title, educational background, and age structure. This major places great emphasis on strengthening teacher training, co building teaching teams between schools and enterprises, encouraging teachers to participate in academic conferences both on and off campus, encouraging teachers to work in enterprises for training, and visiting well-known universities for exchange. We have improved the system of mutual employment and utilization between schools and enterprises, introduced industry and enterprise experts to enrich the teaching staff, and hired more than 10 enterprise mentors with rich practical experience to give lectures or serve as professional course instructors, internship instructors, thesis instructors, and innovation and entrepreneurship mentors, enhancing the practical capabilities of the teaching team and providing human resources support for the cultivation of applied talents at the undergraduate level.
