(Majoring in Marketing Management or Marketing Planning or E-commerce)

Course Code:120202

The Objective

The Course of Marketing (majoring in Marketing Management or Marketing Planning or E-Commerce) is designed to cultivate students with theories,  knowledge and skills in the area of marketing and develop students to be a professional marketing manager.

Knowledge, Skills and Capabilities

Students who complete the Course will be able to comprehend and apply theories and practices in marketing, possess skills to undertake tasks in marketing planning, sales management, e-commerce, market research , and have the ability to analyze and solve marketing issues in channel management, advertising planning, network marketing, and retail management. 


The Course contains theories and knowledge, skills and practices, regulations and standards in the area of marketing including cor academic principles in management, economics, and modern marketing, the government’s guidelines, policies and regulations related to marketing, and the conventions and rules of international marketing. The Course is of 4-year duration.

Core Units: Management, Economics, Accounting, Marketing, Consumer Behavior, Advertising, E-commerce, Market Research, Network Marketing Sales Management, Logistics and Supply Chain Management, Business Negotiation, International Marketing, Customer Relationship Management, Management Information System, Organizational Behavior, Human Resource Management

Units for the major in Marketing Management: Modern Marketing Theories, Chain Business Management,  Marketing Channel Management, Service Marketing, Retailing

Units for the major in Marketing Planning: Online Advertising, Creative Advertising and Copywriting, Business Planning Principles,  Public Relations, Brand Management

Units for the major in E-commerce: Online Shop Management, International Trade Practices, Web Design and Production, Cross-border E-commerce, Web Animation Design

Practicum Units: ERP, Corporate Marketing Planning, Creative Advertising, On-campus Simulation, Market Surveys, Internship, Graduation Practice, Graduation Thesis 


The Course is delivered in lectures, tutorials, workshops, and practicum laboratories in the first 3 years on-campus and internship in the fourth year in companies off-campus or abroad.   


The Course will be assessed by progressive learning tasks, final examination and graduation thesis/dissertation.


Bachelor of Management will be awarded to those who meet the requirements of graduation. 

Career Prospects

Graduates could seek a career in market development, sales management, marketing planning, advertising, public relations, network marketing, online store operations, and cross-border E-commerce, customer service in companies or government departments.

Faculty of Business Administration