1. Professional summary

The Social Sports Guidance and Management major aims to cultivate mid to high end applied talents who can adapt to the needs of sports socialization and industrialization in China, possess basic theories, knowledge, and skills of social sports, and engage in leisure sports and fitness skill guidance, scientific fitness consulting, organization and management of mass leisure and fitness activities, and business development in various levels and types of leisure sports venues, fitness clubs, and other fields.

Currently, under the guidance of the pursuit of high-quality and healthy living by the people and the implementation of the Healthy China development strategy, the sports and health industry occupies an important position in the industrial structure of the national economy, forming new industries and formats in the national economy and sports field. This has also given rise to new professions and positions closely related to the social sports profession, which urgently require a large number of social sports guidance and management workers.

2. Training objectives

This major mainly connects with the mass health and sports service industry clusters in Guangdong and the Guangdong Hong Kong Greater Bay Area, focusing on the overall development of morality, intelligence, physical fitness, aesthetics and labor, possessing patriotism, healthy personality, international perspective, craftsmanship spirit and innovation ability, mastering the basic principles and methods of sports, proficiently using mass fitness techniques and methods to guide and manage social sports, and possessing composite applied talents with comprehensive abilities such as competition, training, performance, management, and sales.

3. Knowledge and Ability

(1)Professional quality and ability: have firm and correct political direction and support the leadership of the CPC. Love the motherland, love the people, possess excellent ideological and moral character, and a sound personality. Having scientific spirit, humanistic cultivation, and professional ethics. Having a sense of social responsibility, actively participating in sports and social sports guidance and management in social practice; Understand the national and social conditions, and practice the core socialist values.

(2)Subject knowledge and ability: Understand the development history and trends of the social sports guidance and management profession, comprehensively and systematically master the knowledge, theories and methods of this profession, master interdisciplinary general knowledge, and cultivate solid professional skills and professional qualities. Understand the national sports development policies, laws and regulations, as well as the sports industry system and norms, and cultivate employment and entrepreneurial abilities. Understand the forefront of sports science research both domestically and internationally, and have a preliminary ability to independently engage in sports science research.

(3)Application ability: Possess the ability to apply interdisciplinary general knowledge and professional theoretical methods to discover and solve practical problems in mass fitness guidance, sports activity planning and organization, as well as sports industry operation and management. Has strong adaptability to society and employment ability, and has preliminary vocational skills in cooperating or independently engaging in social sports guidance and management. Obtain the National Professional Qualification Certificate in the Sports Industry and the Level Certificate for Coaches and Referees.

(4)Innovation ability: Possess a certain level of logical thinking literacy, critical spirit, innovative consciousness, and innovative ability. Being able to collect and organize information and literature from social sports guidance and management practices and research, complete survey and research reports or industry certification reports, propose forward-looking and innovative solutions or plans, and creatively solve problems that arise in this field or industry.

(5)Information ability: basically master computer and Internet technology, preliminarily understand digital sports technology and sports artificial intelligence technology, and be able to conduct digital design, transformation and optimization for public fitness guidance, sports activity planning and organization, as well as sports industry operation and management. Master modern office skills. Have the ability to participate in the formulation of standards and technical solutions, carry out research and development of social sports application technologies, or transform achievements.

(6)Communication and expression skills: Possess good interpersonal and cross-cultural communication skills. Be able to use accurate and standardized language and communication skills to communicate with domestic and foreign peers and the public in practical and theoretical aspects of social sports guidance and management. Has certain promotional and dissemination abilities. Having the ability to express oneself orally and read and write in English, participating in sports academic exchange activities at all levels both domestically and internationally.

(7)Teamwork ability: Possess a sense of teamwork and a spirit of collaboration, able to get along harmoniously with different members of the team. Having the necessary communication and coordination skills, teamwork skills, resource integration skills, and social service abilities for social sports guidance and management.

(8)International perspective: Recognizing and respecting the differences and diversity of sports culture. Timely understand and grasp the international sports development trends, grasp the major issues that arise in sports and social sports industries, and understand the cutting-edge research technologies and future trends in this field.

(9)Learning and development ability: Possess awareness and ability of self planning, self-management, and self-directed learning. Master the sustainable development ability of exploratory learning and lifelong learning required for competent work in the sports and social sports industry.

4. Characteristics of Social Sports Guidance and Management

This major connects with the industries in the Greater Bay Area, following the OBE concept of "student-centered, output oriented, and continuous improvement", and closely follows the needs of the industry to construct a talent training program and curriculum system, with collaborative training between government, school, and enterprise.

(1)Professional construction, positioning, ideas, and guarantees guided by the OBE concept

(2) A curriculum system that integrates professional and vocational skills with on campus internships and off campus practices

(3)Strengthen the integration and synchronous development of professional teachers with dual teacher and enterprise mentors

(4)Exploring a New Model of Integrated Construction of Professional and Curriculum Groups under the Guidance of Discipline Construction

5.Teaching conditions

The school library has a relatively rich collection of professional books and digital resources, including 86432 paper books related to business management, 25917 electronic books, and a large number of international and domestic economic and management journals and magazines, with an average of 114.94 books per student, which can meet teaching needs. The school has also purchased electronic resource platforms such as China National Knowledge Infrastructure (CNKI), Wanfang Database, VIP Database, and Guoyan.com to facilitate the updating of teachers' teaching content and students' self-directed learning, thereby expanding their reading volume.

The Sports College has over 20000 square meters of sports venues, including indoor venues such as comprehensive basketball, volleyball, fitness, dragon and lion, martial arts, fencing, swimming, table tennis, fitness, tennis, badminton, squash, yoga, cheerleading, taekwondo, sports dance, and judo; The outdoor venues include: one standard football field, one track and field field, eight tennis courts, 17 basketball courts, 9 badminton courts, 2 volleyball courts, 5 five-a-side football fields, one rock climbing field, one bouldering field, and three Pick courts. The laboratories include: Health Laboratory, Human Anatomy Laboratory, Sports Physiology Laboratory, Bridge Laboratory, and Sports Psychology Laboratory. The internship bases include: Dexun Sunshine Youth Sports Club, Kaiyue Sports Co., Ltd., Guangzhou Chenxing Sports Development Co., Ltd., Foshan Feimeng Art Training Co., Ltd., Guangzhou Feixiang Sports Development Co., Ltd., Guangzhou Huangpu District Red Dance Pool Youth Sports Dance Club, Guangzhou Yangyu Sports Development Co., Ltd., Guangzhou Xingchen Sports Development Co., Ltd., and Guangzhou Lingsheng Sports Development Co., Ltd.

6. Employment prospects

The professional field of social sports guidance and management is full of challenges and opportunities, including the mass fitness service industry, outdoor and competitive sports education and training industry, sports competition service industry, sports venue operation and sports fitness equipment service industry. Graduates should focus on the sports and health industry, with the goal of becoming high-quality and specialized social sports workers. They should be able to provide professional and personalized sports guidance and management services according to the fitness and sports needs of different groups of people.

7. Teaching staff

There are currently 8 full-time teachers, including 4 professors, 2 associate professors, 1 lecturer, and 1 teaching assistant. There are 3 PhDs, and the remaining 5 have a Master's degree. The strength of the teaching staff and coaching team is strong, and the structure of education and professional titles is reasonable