Ⅰ. Professional overview

The Business English major aims to cultivate a solid foundation in English, with an international perspective and humanistic literacy, mastery of relevant basic theories and knowledge in linguistics, economics, management, law (international business law), familiarity with the common rules and practices of international business, English application ability, business practice ability, cross-cultural communication ability, thinking and innovation ability, self-learning ability, and the ability to engage in international business work as versatile and applied talents.

The Business English major at Guangdong Baiyun University is an applied major aimed at adapting to the economic restructuring and development of the Guangdong Hong Kong Macao Greater Bay Area, and catering to the market and social needs of the region. Cultivate open applied talents with an international perspective, understanding of foreign trade processes, mastery of communication skills, and proficiency in English listening, speaking, reading, writing, and translation skills. The professional career goal positioning is mainly for business personnel engaged in international trade, foreign trade document clerks assisting in fulfilling trade contracts, foreign trade document clerks handling international trade settlements, business personnel operating and managing cross-border e-commerce, and positions that can perform Chinese English pen and oral translation in foreign trade activities, as well as fluent English oral expression.

Ⅱ. Cultivation objectives

This major connects with the Guangdong Hong Kong Macao Greater Bay Area and RCEP international business, especially cross-border e-commerce related industry clusters, inheriting and leveraging traditional advantages, promoting the cross integration of English and international business, and achieving digital upgrading of business English education. To cultivate well-rounded development in morality, intelligence, physical fitness, aesthetics, and labor, proficient in English listening, speaking, reading, writing, and cross-cultural communication skills in the intersection of business English and international business, strong abilities in digital humanities, translation, business, and English education, systematic mastery of professional knowledge, familiarity with digital trade rules, and possessing digital technology and information management skills. To be able to work in positions such as foreign trade and import and export trade, exhibition industry, international trade logistics industry, cross-border e-commerce industry, and to possess a composite applied talent with patriotism, healthy personality, innovative ability, and international perspective.

Ⅲ. Knowledge and ability

1. Professional quality ability: have firm and correct political direction, good ideology and moral character and sound personality, love the motherland, love the people, support the leadership of the Communist Party of China; have scientific spirit, humanistic cultivation, cultural taste, professional quality and enterprising spirit; care about social issues and national development, have a sense of social responsibility, actively participate in social practice; be able to spread the Chinese excellent culture; understand the national conditions and practice the core socialist values; have healthy body and psychology.

2. Subject knowledge ability: Have solid knowledge of pronunciation, vocabulary, grammar, discourse and other English languages, master English language, literature, translation, general situation of English-speaking countries, understand relevant knowledge and regulations in the fields of economics, management, business, e-commerce and other related scientific knowledge, and understand international common practices.

3. Application ability: Good English skills of listening, speaking, reading, writing and translating, strong ability to communicate with English mouth, the ability to apply basic knowledge of business, foreign trade and management in international trade, and the ability to write and translate various business and foreign trade text documents.

4. Innovation ability: with high logical thinking and analysis ability, able to use effective market research and research, and discover and summarize problems, form personal judgment and give corresponding countermeasures; can actively adapt to the new industries, new forms and technological innovation of the international trade environment, and have a certain sense of innovation and entrepreneurship.

5. Information ability: Have the ability to digitize information, including the ability to skillfully operate office automation equipment and software, and skillfully use digital information technology for commercial data retrieval, processing and production.

6. Communication skills: able to effectively communicate and communicate in English in international business occasions and negotiations, and able to make public speeches in business activities; with strong Chinese-English translation ability and fluent oral English ability, and with good humanistic quality in communication and expression.

7. Team cooperation ability: good team cooperation ability, strong coordination and management ability, able to cooperate with others in the process of business practice, learn to build business trust.

8. International vision: able to correctly understand diverse cultures, understand and respect the differences and diversity of different cultures in the world; have certain awareness of international cooperation and communication and cross-cultural communication ability.

9. Learning and development ability: with the ability of independent learning and lifelong learning and the awareness of interdisciplinary knowledge and skills, able to meet the needs of sustainable economic and social development.

Ⅳ. Business English major characteristics

This major connects with the industry of the Greater Bay Area. According to the OBE concept of "student center, output-oriented and continuous improvement", it builds the talent training program and curriculum system according to the industrial needs, and conducts the joint training between government, schools and enterprises.

This professional adhering to the student as the center, focusing on practical skills and field ability training teaching idea, through individualized, thinking and potential training, heuristic training mode, in the teaching process always combine knowledge understanding and practical use, and the course teaching objectives and skills certificate and professional qualification certificate closely linked, actively promote students to prepare and participate in language level and professional qualification and other kinds of exams.

In recent years, especially during the epidemic period, our major has overcome many difficulties and carefully organized the examination of CET 4 and Level 8 of Business English majors with a high sense of responsibility and mission. Students of our major have excellent test results and the pass rate exceeding 70%, and were awarded as the excellent test point of CET 4 and Level 8 of Business English majors in 2021-2023.

Ⅴ. Teaching conditions

teaching device

Relying on the advanced teaching conditions of the School of Foreign Languages, this major is equipped with various types of classrooms with different functions and voice rooms with advanced equipment. As early as 2007, the college established the language experiment teaching center, which has 12 speech rooms, 2 translation training rooms, 2 translation training rooms, 4 language application rooms and 28 multimedia classrooms, covering an area of 876 ㎡. All laboratories are equipped with advanced teaching software and monitoring systems. The language application ability room is mainly used for the teaching and practice of basic oral English and translation courses. The laboratory adopts domestic first-class complete sets of equipment and software, and each station is equipped with a digital language learning terminal, which can carry out traditional voice teaching (radio teaching, group dialogue, listening, intercom, demonstration, etc.).

The Business English Lab

The business English language training room is equipped with immersive virtual speech software, cross-border e-commerce platform, cross-border e-commerce overseas social media platform, Chinese language wisdom teaching platform, business English single confirmation training platform, international trade practical training and teaching platform, Can train students in the following practical skills: introduction to international trade, international trade preparation, customer relationship establishment, transaction negotiation, contract signing, payment, stock preparation and shipment, customs declaration and inspection declaration, after-sales service, tax refund and interest accounting, Simate real exhibition negotiation, customer visit, offer and return, inventory and shipment, brand inspection, business negotiation, contract conclusion, dispute claim and other business scenarios, Provide a toy export comprehensive case, Students can use their relevant knowledge and skills in international trade, business negotiation, cross-border e-commerce to complete the trade practice content from customer development, relationship maintenance, price negotiation to contract conclusion, goods preparation, customs declaration and inspection, bill of lading, receipt of goods and after-sales service, 3D scenarios simulating modern factories and offices, Provide trade visit, production process, product packaging, introduction of insurance types, sea cargo insurance clauses, premium knowledge, clause agreement and other experimental content.

practice base

As a new major, Business English major was established in 2021. The professional internship base is under active construction. The current internship base still relies on the original internship base of Business English major of the School of Foreign Languages.

Ⅵ. Employment prospects

Professional prospects: With the rapid development of digital and information economy, the economic structure of the Greater Bay Area has begun to transform, and cross-border e-commerce in Guangdong province has emerged. In recent years, it has always been in the leading position in China, and the demand for business English talents who can adapt to the market and social changes is gradually increasing. This major adheres to the characteristics of "English + Business + Digital Technology", cross-professional and interdisciplinary training of talents, and faces the market and social needs of the Guangdong-Hong Kong-Macao Greater Bay Area, Belt and Road and RCEP.

Employment direction: Based on the Guangdong-Hong Kong-Macao Greater Bay Area, radiating to China and serving the world, engaged in foreign trade salesman, cross-border e-commerce live broadcast, foreign legal specialist, business English translation specialist and other positions in international trade, cross-border e-commerce, foreign rule of law, international communication and other fields.

Ⅶ. Teachers

There are 16 full-time teachers in this major, including 2 professors, 4 associate professors, 2 doctors and 8 double-qualified talents. All of them have master's degree or above. About 40% of them have overseas study or visiting study background and experience of English application in the business field.