Overview:

This accounting major, as a comprehensive reform pilot program in Guangdong Province, boasts a higher employment rate than the provincial average, with employer satisfaction rates exceeding 90% for the past three years. Most graduates have received widespread praise from employers. The training objectives of the accounting major are positioned as cultivating compound applied talents with strong accounting calculation and supervision abilities, accounting information processing and application abilities, financial shared service capabilities, intelligent tax service capabilities, and financial big data processing and analysis abilities. Our accounting major focuses primarily on intermediate accounting and management accounting. Based on the characteristics of accounting talent demand in the Guangdong-Hong Kong-Macao region, graduates mainly flow into areas such as basic financial accounting, cost accounting, management accounting, financial shared services, tax processing, and accounting information system operations. They are trained to engage in jobs such as accounting calculation, accounting information system management, internal control, financial budgeting, intelligent tax processing, financial shared services, and financial big data analysis in small and medium-sized enterprises, accounting firms, government agencies, and public institutions.

Training Objectives:

This major primarily targets the Guangdong-Hong Kong-Macao region, aiming to cultivate talents who are comprehensively developed in morality, intelligence, physical fitness, aesthetics, and labor, possess patriotism, healthy personality, international perspective, craftsmanship spirit, and innovation ability. They should grasp the basic theories and professional skills of economics, management, and accounting, possess certain accounting professional abilities, management decision support abilities, and good comprehensive qualities. They should proficiently master practical methods and information technology in finance, taxation, and auditing, possess strong accounting calculation and supervision abilities, accounting information processing and application abilities, financial shared service capabilities, intelligent tax service capabilities, and financial big data processing and analysis abilities. They can engage in jobs such as accounting calculation, accounting information system management, internal control, financial budgeting, intelligent tax processing, financial shared services, and financial big data analysis in small and medium-sized enterprises, accounting firms, government agencies, and public institutions.

Knowledge and Abilities:

Professional Quality Abilities: Possess a firm and correct political orientation, good ideological and moral character, and a healthy personality. Love the motherland and the people, and support the leadership of the Communist Party of China. Have a scientific spirit, humanistic accomplishment, cultural taste, professional quality, and enterprising spirit. Care about social issues and national development, possess a sense of social responsibility, and actively participate in social practice. Understand national conditions, popular sentiment, and social conditions, practice socialist core values. Adhere to the professional characteristics of integrity among accountants. Adhere to the value pursuit and ethical norms of law-abiding, duty-bound, and dedicated accountants, maintaining professional prudence and loyalty.

Subject Knowledge Abilities: Possess systematic and solid basic knowledge in management, economics, accounting, and other disciplines. Understand the history, current status, and frontiers of accounting and business administration disciplines. Systematically grasp the basic theories of accounting. Master accounting systems, accounting calculations, tax policies and regulations, financial management, auditing, and other professional knowledge and skills. Grasp basic analysis methods and research ideas in accounting, and understand domestic and international accounting standards and related financial policies, laws, and regulations.

Application Abilities: Possess the ability to integrate knowledge across management, economics, law, and computer science. Be able to comprehensively apply accounting professional knowledge and skills to analyze and solve complex problems in accounting, taxation, financial management, financial analysis and decision-making, auditing, and other related fields, propose corresponding countermeasures or solutions, and possess the professional judgment ability to analyze and solve practical accounting problems, with the potential to become responsible for accounting positions.

Innovation Abilities: Possess logical thinking, critical spirit, and reflective consciousness. Be able to organize and conduct investigations and research using research ideas and methods in accounting. Apply accounting professional knowledge and skills to discover, analyze, summarize, and evaluate phenomena and issues in accounting and finance, form personal judgments, insights, or countermeasures, and possess strong innovation and entrepreneurship abilities.

Information Abilities: Be able to use various information technologies and tools to obtain and analyze information, correctly analyze and solve practical problems in accounting, financial management, taxation, auditing, and other work. Be able to use various software and online office systems, comprehensively apply data thinking to analyze and judge using relevant models. Be able to conduct comprehensive big data analysis and research on complex issues in the field of accounting, and propose corresponding countermeasures or solutions.

Communication and Expression Abilities: Be able to use accurate and standardized language and writing to logically express opinions. Be able to effectively communicate in writing and orally on complex issues in the field of accounting with peers, the public, and other different targets. Use good language and writing communication skills and interpersonal skills to clearly express professional opinions and propose arguments and countermeasures.

Teamwork Abilities: Possess a sense of teamwork, team cooperation abilities, and organizational, coordination, and management abilities. Be able to harmoniously coexist with team members and complete various complex accounting tasks based on team collaboration.

International Perspective: Understand and respect the differences and diversity of world cultures, be aware of international developments, familiar with domestic and international corporate accounting standards and other relevant accounting theories and regulations, pay attention to developments in the field of accounting, and possess an international perspective and cross-cultural communication abilities.

Learning and Development: Possess the ability for self-planning, self-management, independent learning, and lifelong learning. Be able to adapt to the needs of social and personal high-level, sustainable development through continuous learning, and persist in independent learning and lifelong learning.

Characteristics of the Accounting Major:

The major aligns with the industries in the Greater Bay Area, following the OBE concept of "student-centered, output-oriented, and continuous improvement." The talent training program and curriculum system are constructed closely based on industrial needs, with collaborative training between the government, school, and enterprises.

"1+X" Certificate Training: Emphasis is placed on the teaching arrangement and ability training for students to obtain "graduation certificates + vocational qualifications." Students are required to obtain the "junior accountant" certificate during their undergraduate studies, providing basic professional competency certification for graduation employment. Through four years of professional learning and skill training, they lay the foundation for obtaining certificates such as intermediate and senior accountants, certified public accountants, and tax agents in the future. This prepares students with the knowledge and abilities for sustainable career development.

Deep School-Enterprise Collaboration Training Model: The professional and technical characteristics of the accounting major require graduates to possess certain practical experience and corresponding "professional judgment abilities." The school's "3+1" talent training model provides students with more internship and practical opportunities. Adhering to the principles of "combining on-campus learning with enterprise practice, combining work with learning, and combining learning with employment," students are able to deeply engage in real professional environments to "learn by doing." Jointly developing 2 to 4 school-enterprise "dual" courses with enterprises, the participation of enterprise mentors in practical teaching has achieved significant results.

Interdisciplinary Ability Training: Based on the requirements of artificial intelligence, blockchain, and big data for accounting teaching, cross-disciplinary courses will be introduced to cultivate students' interdisciplinary abilities. Students are required to be familiar with domestic and international accounting standards and related financial laws and regulations, adapting to the knowledge requirements of professional positions. They must also possess knowledge and abilities in business-finance integration and cross-border integration, adapting to the ability requirements for accounting professionals under the development trends of "big business" and "big data."

Core Courses:

Basic Accounting, Intermediate Financial Accounting 1, Intermediate Financial Accounting 2, Advanced Financial Accounting, Tax Law, Financial Management, Auditing, Accounting Information System, Cost Management Accounting.

Practical Teaching:

Intensive on-campus practical teaching segments: Basic Accounting Simulation Training, Intelligent Financial Shared Services Training, Comprehensive Accounting Training, Tax Simulation Training, Financial Decision-Making Simulation Training, On-campus Simulation Comprehensive Training.

Enterprise practical teaching projects and main content: Online autonomous learning expansion module courses (courses jointly built using high-quality enterprise resources), professional ethics education, regional (industry) or enterprise research, professional internships, graduation internships, graduation theses (designs).

Teaching Conditions:

Laboratory Construction:

The Economics and Management Experimental Teaching Center, as one of the school's key experimental teaching centers, was established in 2005. The center was selected as a provincial experimental teaching demonstration center construction unit in 2012. Occupying an area of 5,600 square meters, it received an additional investment of 16 million yuan in 2019, with 732 pieces of equipment and a total equipment value of 1.5997 million yuan.

The experimental teaching center consists of a comprehensive economic and management laboratory and a cross-disciplinary comprehensive simulation experimental platform. Among them, the comprehensive economic and management laboratory includes accounting laboratories, auditing laboratories, financial management laboratories, ERP laboratories, etc.

The comprehensive simulation internship platform includes 9 simulation company laboratories such as Simulation Company Rooms 1 and 2, a government service center, a multifunctional room, a student event planning room, and a command center.

Practice Base Construction:

The major has established 322 off-campus practical teaching bases, including 33 closely cooperating enterprise bases (at least one internship base for every 100 students). Our school conducts in-depth cooperation with practical teaching bases through methods such as jointly building colleges, majors, courses, and textbooks. In 2018, the "Regulations on the Development and Management of Enterprise Practical Teaching Positions at Guangdong Baiyun University" were revised based on the principles of "job-related and undergraduate level." The regulations emphasize basic job standards, requiring that developed positions must meet the principles of being undergraduate-level and relevant to the major. This ensures a reserve of total positions and gradually improves the quality of internship positions, ensuring the effectiveness of enterprise practical teaching.

Employment Prospects:

Graduates of this major are primarily oriented towards meeting the socio-economic needs of local areas. They are able to engage in accounting, taxation, auditing, finance, and other related jobs in small and medium-sized domestic and foreign enterprises, accounting firms, financial institutions, government agencies, foreign-related institutions, public institutions, and other relevant departments.

Faculty:

Currently, the major has 54 full-time teachers, including 15 with senior titles, 5 professors, 1 doctor, and 1 provincial teaching master.

11 enterprise mentors with rich practical experience and teaching abilities are hired to undertake some teaching tasks. The number and structure of professional teachers basically meet the teaching needs.

The proportion of full-time teachers who have obtained degrees in accounting and economic management disciplines is 93%, and the proportion of teachers with senior titles (including associate professors) is 28%. The proportion of teachers who graduated from other universities is 100%.