Professional profile

As the  most  important  economic  province  in  China,  Guangdong's  financial  industry has developed rapidly in recent years and has grown into a local pillar industry. In the past five years, the financial industry has become an important supporting force for the sustained, steady and healthy economic development of Guangdong and even the Greater Bay Area. Its huge industrial stock provides abroad space for the development of finance professionals.

With the continuous advancement of financial reform in the Guangdong-Hong  Kong-Macao Greater Bay Area, Guangdong's financial industry has witnessed  sustained and rapid development. At the policy level, the Guangdong government clearly proposes to promote the high-quality circular development of finance, science and technology and industry, improve the quality and efficiency of  financial services to the real economy through the in-depth implementation of the "finance +" project, and take the road of integrated development of finance, science and technology and industry. At the technical level, digital economy, as a new economic form, has penetrated into all aspects of society. The financial industry is also facing the road of digital innovation and transformation, and it is urgent to realize the digital transformation of traditional financial  industry by relying on technologies such as the  Internet of Things, blockchain, artificial intelligence and big data. Facing the actual needs of the development of the financial industry in the Guangdong-Hong Kong-Macao Greater Bay Area, the key to the transformation and upgrading of the current financial personnel training is to use scientific and technological means to empower the traditional financial industry and realize the effective docking of talent output and the new industrial digital financial ecology.

Training objectives

This major is mainly aimed at the Greater Bay Area of Guangdong, Hong Kong and Macao, and aims to cultivate composite applied talents who are all-round developed in such areas of morality, intelligence, physique, beauty and labor, have national feeling, healthy personality, international vision, craftsmanship spirit and innovation ability, master the basic theory and professional skills of finance, have certain new technologies such as financial technology and digital economy, multi-disciplinary knowledge and ability, and good comprehensive quality. The students can be proficient in cutting-edge tracking technologies in the financial field and have strong ability to solve practical business problems in the financial field. Through the education in this programme, they can engage in comprehensive economic management, economic management of enterprises and institutions, economic and financial data analysis, financial services, investment and financing consulting, wealth management and other positions in the fields of banking, securities, insurance, trust, fund, financial leasing, financial technology, government and enterprises and institutions.

Knowledge and ability

1. Professional quality ability: have a firm and correct political direction, good ideological and moral character and sound personality,  love the  motherland, love the  people, support the leadership of  the Communist  Party  of  China;  Have the scientific spirit, humanistic accomplishment, cultural taste, professional quality and enterprising spirit; Be concerned about social problems and national development, have a sense of social responsibility, and take the initiative to participate in social practice; be able to spread excellent Chinese culture; understand China's national conditions, people's social conditions, and practice core socialist values. have a scientific world outlook, correct outlook on life and values, have a good professional ethics and cultivation of finance, law-abiding, honest and trustworthy.

2. Subject knowledge ability: have a systematic and solid financial professional basic knowledge, interdisciplinary knowledge and professional skills; understand the history, current situation and frontier dynamics of finance and applied economics, master the research ideas and research methods of finance; understand domestic and foreign financial policies, regulations and practices, understand and grasp the dynamic operation and development of domestic and foreign financial markets; understand the new demands, new forms of business and current financial policy support for the economic development of the Guangdong-Hong Kong-Macao Greater Bay Area and the Pearl River Delta region; understand the latest technical knowledge on the application of big data and artificial intelligence frontier technologies in the financial field.

3. Application ability:  Have the  cross-domain  knowledge integration ability in the fields of banking, securities, insurance, investment trust, financial leasing, etc., have the qualifications and conditions of the financial industry, have strong financial operation skills, and be able to skillfully handle financial business. Familiar with financial frontier new technologies, new industries, new formats and  new models, such as fintech, green finance,  inclusive finance, digital finance, pension finance, etc. Be able to apply the knowledge and skills of financial asset management to comprehensively analyze and solve complex problems in finance or economic fields, be able to judge the impact of financial project implementation on environment and social sustainable development, propose corresponding countermeasures or programs, and analyze the policy basis, social environment and possible social impacts of countermeasures and programs.

4. Ability to  innovate:  With  financial  logical  thinking  ability,  critical  spirit  and  reflective consciousness, be able to use the research ideas and methods of finance to organize and carry out economic investigations and research, be able to discover, discriminate, summarize and evaluate the phenomena and problems of finance and the economic field, form personal judgments, opinions or countermeasures on the financial and industrial forms in different periods, and have strong innovation and entrepreneurship ability.

5. Information ability: be able to use various information technologies and tools to obtain and analyze financial information, master financial literature retrieval, data query and expression methods in both Chinese and English; be proficient in using various software and online office systems; Able to use financial model to analyze and judge problems; be able to use information technology to solve practical problems in the field of finance.

6. Communication skills: have strong communication skills, be able to use accurate and standardized language, logical and clear expression of views, be able to communicate effectively with financial peers and the public, with a certain degree of publicity and communication ability; have the ability to explore the financial  market, marketing financial  products and services, customer relationship management.

7. Team work ability: have a strong sense of social  responsibility,  mission, team spirit and innovation consciousness; have strong financial project organization, coordination and management ability, and be able to work harmoniously with team members to complete complex financial and related tasks.

8. International vision: understand and respect the differences and diversity of world cultures, understand the international trends in the financial field, pay attention to the major global issues in the field of finance, have the ability to carry out international exchanges and cooperation in financial business, and be able to spread the excellent Chinese culture and Chinese wisdom; be familiar with the  differentiated development mode of the financial system in the Guangdong-Hong Kong-Macao Greater Bay Area, and be able to meet the needs of internal and external economic development in the Pearl River Delta region.

9. Learning and development ability: have the awareness of independent learning and lifelong learning; be able to combine the development of the times, continuous study, research and innovation of theories and skills in the financial field, to meet the needs of talents for financial technology, digital economy and social development.

Specialty features of finance

This major connects with the industries in the Greater Bay Area. According to the OBE concept of "student-centered, output-oriented and continuous improvement", it closely follows the needs of the industry to build talent training programs and curriculum systems, and cooperate with the government, schools and enterprises in training.

1. "Science and Technology + Finance" curriculum system to cultivate interdisciplinary talents. Taking the development of digital economy and financial technology as an opportunity, it will integrate emerging cutting-edge technologies such as big data finance, blockchain finance, cloud computing and intelligent investment advisory with new financial formats, build a diversified curriculum system of "digital + technology + finance", and cultivate compound financial professionals who are urgently needed in new financial formats.

2. The  "professional  + enterprise" training  mode, the  school  and enterprise cooperation education, pay attention to ability training. Establish a financial practice base and hire industry experts to settle in the "Financial Forum"; exchange visits between schools and enterprises and between teachers and students from time to time, joint discussion and research to build talent training plans, professional construction, teaching quality evaluation system, practice base and other remarkable results, so that students' professional ability training can be implemented.

3. The "professional + internationalization" promotion model, highlighting the cultivation of international talents. With Purdue University Northwest Campus in the United States, Western Sydney University in Australia, King's College and University of Richmond in the United Kingdom, international specialty and course construction, credit mutual recognition, etc., to establish a convenient overseas study channel and expand international vision. To set up CFA Innovation Experimental classes to cultivate financial elites for the Greater Bay Area.

4. Develop the "major + event" mechanism to strengthen the cultivation of innovation and entrepreneurship. Organize and guide students to actively participate in the "Challenge Cup", "Climbing plan", etc. The Finance Association of the  college organizes various financial competitions, strengthens the competition to  promote teaching and learning, stimulates students' enthusiasm for learning professional courses, improves students' innovation and entrepreneurship ability, and lays a foundation for students' employment and entrepreneurship.

Core courses for Majors

Microeconomics, Macroeconomics, Finance, Operation and Management of Commercial banks, Securities Investment, Principles of Insurance, International Finance, Public Finance, Corporate Finance, Financial Risk Management.

Practical teaching session

The school concentrated practical teaching links: financial service etiquette training, banking business practice, securities business practice, insurance business practice, enterprise practice teaching course design, campus simulation comprehensive practice

Enterprise practice teaching project: According to the actual needs of students participating in enterprise financial service activities and business development, we set up on-site research, production  (professional) practice, graduation  practice and graduation thesis and  other enterprise practice teaching  activities,  constantly expand professional ability, accumulate workplace experience, and gradually realize the transformation from students to professionals with good professional morality, so as to prepare for employment. In the process of enterprise practice teaching, the subjects of both the school and the enterprise work closely together, jointly guide and evaluate, and make comprehensive evaluation by combining the process and the result.

Teaching conditions

This major has a financial professional laboratory of 400 square meters, the introduction of simulated securities trading system, bank counter experimental system, financial technology experimental software, EVIEWS, SPSS, MATLAB and other software, Through the practical training of banking skills, simulated securities trading, insurance business position training, financial service position training, financial data analysis, blockchain financial training, big data financial training, commercial bank credit business training, and through the practical training of the school simulation comprehensive practical training platform, to improve students' business skills and realize the docking with employment positions. It has signed school-enterprise cooperation agreements with 80 financial enterprises in Guangdong  Province, and established financial practice bases to provide reliable guarantee for students' graduation practice and practice.

Employment prospects

The graduates of this major are mainly employed in banking, securities, insurance, trust, financial leasing companies, fund companies, precious metal exchanges and other financial institutions as well as governments, enterprises and public institutions in the Greater Bay Area, Shenzhen and South China.  Engaged in comprehensive economic  management, economic  management of enterprises and institutions, economic analysis, financial analysis, financial management, wealth management, financial services, financial data analysis, blockchain finance, big data finance, Internet finance, anti-money laundering and other work. Guangdong, a major financial province, has had a strong demand for financial talents over the years. With the rapid development of financial science and technology, the  demand for financial  science  and technology talents exceeds one million, and the demand for compound financial talents exceeds supply. Moreover, the salary ranks among the top three in various industries, and the employment prospects of finance graduates are very broad.

Teaching staff

At present, there are 20 teachers and 8 enterprise teachers in this major, covering finance, financial engineering, insurance, industrial economy, rural finance, etc. Among them, there are 2 senior professional titles and 14 intermediate professional titles; 4 doctors, 16 masters; More than 90% of the teachers are under the age of 45, and there are 7 young and middle-aged backbone teachers. A linkage mechanism of teacher training combining schools, industries and enterprises has been established, creating a unique "double-qualified" teacher team for the training of application-oriented talents.  It employs experts  and scholars from the financial industry and introduces high-level academic leaders to drive and guide the faculty team to further improve their teaching and scientific research ability and level.