Business Administration

(majoring in Corporate Management or International Business Management or Tourism and Hotel Management)

Course Code: 120201K

The Objective

The Course of Business Administration (majoring in Corporate Management or International Business Management or Tourism and Hotel Management) is designed to cultivate students with theories and practices, knowledge and skills, regulations and ethics in the area of business administration and develop students to be a business manager.

Knowledge, Skills and Capabilities

Students who complete the Course will be able to understand and appreciate the theories and practices, possess and apply knowledge and skills, comply with regulations and ethics in the area of business administration and to undertake tasks in  cost control, human resources management, marketing, project management and quality management, strategic  management, administrative management and to solve the practical problems of enterprise management.

Content

The Course is of 4-year duration. The Course contains the following contents:

For the Major in Corporate Management

The theories and principles in economics, management, accounting, and marketing, corporate strategy, HRM, business negotiation, corporate planning, operations management

For the Major International Business Management

The theories and principles in economics, management, accounting, and marketing, import and export business, international business negotiation, international exhibition planning and international business management, and International business-related business services and management

For the Major Tourism and Hotel Management

The theories and principles in economics, management, accounting, marketing, travel agency management and tour guide service, hotel management, scenic spot planning, exhibition management, and tourism information system application, modern tourism management techniques and tools

Core Units

Units for the Major in Corporate Management:

First Year: Introduction to Management, Business Management, Marketing and Economics

Second Year: Organizational Behavior, Management Communication, Human Resources Management, Introduction to e-Commerce, Business Negotiation, Employee Relationship Management, Accounting, and Office Management Software 

Third Year: Management Information Systems, Operations Management, Corporate Strategic Management, Project Management, Corporate Management Consulting, Financial Management, Logistics and Supply Chain Management, Business Negotiation, Competitive Intelligence Analysis, Leadership Methodology and Art, Market Research, Management Research Methods

Fourth Year: Survey Techniques, Internship, Graduation Practice, Graduation Thesis

Practicum Units: Corporate Cognitive Practice, ERP Exercises, Business Negotiation, Enterprise Management and Simulation, Human Resource Management Simulation, On-campus Simulation

Units for the Major in International Business Management:

First Year: Introduction to Management, Business Management, Marketing, and Economics

Second Year: Accounting, Organizational Behavior, Human Resources Management, Management Communication, Introduction to e-Commerce, Multinational Enterprise Management, International Trade Practices

Third Year: Management Information Systems, Operations Management, Corporate Strategic Management, International Business Law, International Business Negotiation, Foreign Trade English Correspondence, Cross Border E-Commerce, International Finance, International Logistics and Freight Forwarding, International Exchange Practice, Import and Export Business.

Fourth Year: Survey Techniques, Internship, Graduation Practice, Graduation Thesis

Practicum Units: Corporate Cognitive Practice, ERP Exercises, Multinational Enterprise Organization Structure Design, International Business Etiquette Training, International Business Planning, Business Negotiation, On- Campus Simulation

Units for the Major in Tourism and Hotel Management:

First Year: Introduction to Management, Business Management, Marketing, and Economics

Second Year: Accounting, Organizational Behavior, Human Resource Management, Management Communication, Introduction to E-Commerce, Introduction to Tourism, and Hotel Management Practice.

Third Year: Management Information Systems, Travel Agency Management, Tourism Planning and Development, Hotel Management Practices, Professional English, Travel Exhibition Management, Hotel Branding and Management, Nutrition and Health Care, Tourism Hotel Psychology, Western Food and Bar-tending

Fourth Year: Survey Techniques, Internship, Graduation Practices, Graduation Thesis

Practicum Units: Corporate Cognitive Practices, ERP Exercises, Tourist Guide Business, Scenic Spot Planning and Development, Hotel Services Skills 

Delivery

The Course is delivered in lectures, tutorials, workshops, and practicum laboratories in the first 3 years on-campus and internship in the fourth year in companies off-campus or abroad.   

Assessments

The Course will be assessed by progressive learning tasks, final examination and graduation thesis/dissertation.

Award

Bachelor of Management will be awarded to those who meet the requirements of graduation. 

Career Prospects

Graduates could seek a career in corporate management and undertake tasks in production management, human resources management, logistics management, marketing management, quality management, project management, administrative management, and corporate consulting in the production and operation process of a company.

Graduates could seek a career  in international business management and undertake tasks in import and export business operations, business negotiation, exhibition planning, customer service, and administrative management in multinational companies, foreign trade companies, and foreign-related service departments of various enterprises and institutions.

Graduates could seek a career in tourism and hotel management and undertake tasks in managing high-star hotels, travel agencies, tourist attractions, exhibition companies, and tourism e-commerce companies.

Faculty of Business Administration